Admongo Lesson Plans

Your students are exposed to advertising throughout their day—from buses to TV to the Web, ads are everywhere! Use the valuable lessons below to help your students answer critical questions about advertising and guide them toward becoming smarter consumers.

Lesson Plans

Lesson 1: Ad Awareness
This lesson invites students to explore what advertising is, what ads do, and who's responsible for the messages in ads.

Lesson 2: Ad Targeting and Techniques
This lesson allows students to learn how (and why!) advertisers choose certain techniques to reach a certain target audience.

Lesson 3: Ad Creation
This lesson lets students see how research affects how ads are created and targeted—and lets students create their own ad.

Lesson 4: A Smarter Consumer
This lesson asks students to reflect on how understanding ads helps them make better buying decisions (and be smarter consumers).

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