The books kids love the most are the ones they choose themselves — and that choice is what turns them into avid, lifelong readers.
In fact, 89 percent of kids agree that their favorite books are the ones they pick out, according to the Scholastic Kids & Family Reading Report. Nearly nine out of 10 kids also say they’re more likely to finish a book when they’ve chosen it themselves.
Every time these questions are answered in a Kids & Family Reading Report, even among the most infrequent readers, the responses show the opportunity that choice can provide for every child.
That’s why the best holiday gift for kids this year is a Scholastic eGift Card, which offers them thousands of books and products to choose from. Whether a child is a fan of Dog Man or Owl Diaries — or you’re not sure what they’d like to read next! — they’ll find their new favorite book with a Scholastic eGift Card.
What’s more, having the special opportunity to shop with their own funds helps kids feel empowered to make their own decisions. As a result, they’ll be especially engaged in picking out new books that help them grow as readers.
Shop Scholastic eGift Cards now to spread the joy of reading instantly!