The name "Scholastic" evokes warm memories from those who treasured their childhood experiences with us and trust among those who depend on us for quality materials today. For more than 90 years, we've been delivering outstanding books, magazines and educational programs directly to schools and families through channels that have become childhood traditions – Scholastic Book Fairs, monthly Book Clubs, and Scholastic News classroom magazines. Today, we're in more than 90% of schools in the U.S. – and our partnership with educators is something we cherish. More than half of the teachers in the U.S. have an active account with Scholastic, tapping into free offerings like our teaching resources, Scholastic.com activities and lesson plans, and ordering through Clubs Ordering Online (COOL), the Teacher Store Online and the Scholastic Store Online.
Scholastic is also recognized for our beloved characters and series. Clifford the Big Red Dog®, The Magic School Bus®, Goosebumps®, Harry Potter®, I SPY™, and The Hunger Games are all Scholastic favorites that have helped inspire a love of literacy and learning in children throughout the world, delivered to kids and families where they live and play -- through print, audio, television, film and digital applications.
The world has changed immensely since Scholastic was established in 1920, and yet the customers we serve still have the same needs: quality, affordable books and entertaining and engaging educational materials and media to help children learn to read and love to learn. Today, we're proud to carry on our long tradition of meeting our customers’ needs in both print and digital formats. Our teacher, parent and child customers remain at the heart of everything we do. We base our product development on expert research, and we measure our success by gathering constant feedback from our teacher and principal advisory panels, our field teams working with school leaders across the country, and from the parents, teachers and students we serve.
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Through each of Scholastic’s divisions, from book publishing and distribution to media, from educational technology to classroom magazines, literacy remains the cornerstone of all that we do. Because now more than ever, literacy – the ability to read, write and understand -- is a necessity, not only to succeed but to survive.
The corporate mission of Scholastic is to encourage the intellectual and personal growth of all children, beginning with literacy, the cornerstone of all learning. With more than 90 years of experience supporting the learning lives of children, today Scholastic remains committed to providing quality, engaging educational content in digital and print formats for the next generation of learners, and the families and educators who guide them.
Today we live in a world full of digital information. Yet reading has never been more important, for we know that for young people the ability to read is the door opener to the 21st century: to hold a job, to understand their world, and to know themselves. That is why we are asking you to join our Global Literacy Call to Action. We call this campaign: “Read Every Day. Lead a Better Life.” We are asking parents, teachers, school and business leaders, and the general public to support their children’s right to read for a better life in the digital world of the 21st century.
Here is what we believe about reading in the second decade of the 21st century. We call this The Reading Bill of Rights. Learn more and support every child’s right to read by clicking here.
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Son of founder M.R. Robinson, Dick Robinson joined Scholastic in 1962.
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Book and education enthusiasts sharing breaking book and media news, stories of education and technology, and reflections on literacy.