In the News

September 2, 2010

Scholastic Book Clubs featured in The New York Times, reveals its new teacher marketing strategy for back to school which includes a combination of networking online, engaging school secretaries, expanding e-commerce and offering new promotions.

August 31, 2010

As the tenth and final book in the best-selling series, The 39 Clues, arrived in stores on the last day of August, Entertainment Weekly offered readers the chance to hear from the series' authors, in a rather unusual way.

August 31, 2010

Scholastic's Maya & Miguel are tapped to be "spokeskids" for First Lady Michelle Obama’s national “Let’s Move” campaign against childhood obesity.

August 27, 2010

Hunger Games fans have been hard to find the past few days as they’ve been immersed reading the just released Mockingjay, the third and final book in Suzanne Collins’ popular series. Mockingjay has been in the news everywhere you look, including The New York Times and the Associated Press as well as reviews online and in print, including USA Today and The LA Times.

August 19, 2010

Internet Retailer reports on Scholastic’s plans for investing in e-commerce and new digital and Web initiatives -- including e-books, online customer reviews and improved book recommendations for kids and parents. “When children choose their own books they become more motivated to read,” SVP of e-Commerce Tom Burke said.