Sasha leads the Company’s Book Fair division, which hosts in-school events that spotlight the importance of independent reading and give students access to affordable, popular books that inspire them to keep reading long after they leave the classroom. These annual events put more than 100 million books in the hands of more than 25 million students and families, helping foster a lifelong love of reading. Sasha began her career in product development with Books are Fun in 2002 and in the ensuing 18 years has developed a reputation as a publishing industry thought leader. She spent nine years at ReaderLink Distribution Services, where she held leadership roles in product development, sales and marketing, culminating in her role as SVP, Marketing and Procurement in which she oversaw all marketing functions for the nation's leading trade book distributor. Most recently, she has served as VP and GMM, Bookstore, at Barnes and Noble, Inc., the largest retail bookseller in the U.S.