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Scholastic Goes Social

Using social media to build communities and conversation, Scholastic is now active on blogs, Facebook, Twitter, YouTube, and more

Every day, there are thousands of conversations happening about books, education, technology, and children’s entertainment on social media platforms. With a thriving social media presence, Scholastic is keeping our loyal customers engaged—and making new connections—with a comprehensive, Company-wide social media strategy.

When social networking exploded throughout the Web, Scholastic took note. First we listened to the conversations, and then we coordinated efforts across divisions to ensure we present a unified presence to our customers while maintaining a unique, personable voice on all of our channels. Today, Scholastic has made its mark by building an informative, valuable, and just plain fun presence in the online places where our customers live and play.

Since taking a proactive approach to incorporating Scholastic into the social media world, fans, friends, and followers have queued up to have their voices heard in the Scholastic community. From book bloggers to parent bloggers, edu-bloggers to Twitter followers, the diversity and passion of our audiences continue to surprise and inspire us. With several Scholastic blogs, Facebook pages and Twitter accounts, and innovative webcasts that reach millions of viewers around the globe, Scholastic’s social media strategy is incorporated into ongoing marketing, communications, and business plans throughout the company, from Facebook advertising to author blog tours to Twitter sweepstakes. Building connections is key; we post daily to our blogs, Facebook and Twitter, where our communities respond with comments and re-tweets, giving us a glimpse of what they think. By listening and responding quickly, we’re able to increase the number of friends, fans, and followers we have—which can translate to more customers, and more engaged customers.

Social media isn’t going away, and it’s changed the way we interact with our customers—and perhaps more importantly, how our customers interact with us.

Scholastic offers Social Media University courses for employees interested in learning more about how social media can meet their business needs.