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Media and the Mission

Through television, film, video, digital, interactive, audio and consumer products and promotion, Scholastic Media takes learning beyond print!

As every fan of WordGirl®, Clifford the Big Red Dog® and The Magic School Bus knows, Scholastic is about more—much more—than learning at school.

Since 1978, when it was founded as Scholastic Productions, Scholastic Media (SM) has been bringing beloved Scholastic characters to life beyond the printed page—via virtually every platform or screen kids have access to—and has helped make many faces, some canine and some superhero, synonymous with the name Scholastic. In 2006, Scholastic Media launched Scholastic Audio, which now boasts an award-winning catalogue of more than 150 titles that are available for download.

SM’s newest television venture, WordGirl®, has garnered significant critical acclaim (including an Emmy award) and joins the ranks of other acclaimed SM television programs to reach, teach and entertain children, including classics like Clifford the Big Red Dog®, the groundbreaking Maya and Miguel, The Magic School Bus®, Goosebumps®, Dear America and I SPY®. Today, SM has a worldwide television presence, with programs distributed globally and in multiple languages. Through its two production studios, Soup2Nuts and Weston Woods®, SM delivers cutting–edge animation and beautifully rendered videos to classrooms, libraries, and homes around the world.

As media evolves, so too does SM, developing, producing and distributing interactive and digital content on multiple platforms to meet the needs of a rapidly-changing digital landscape. The first-ever suite of Scholastic branded apps for the iPad®, iPhone®, and iPod® were released in 2009 (and have since become top sellers on iTunes!), and I SPY has developed into a best-selling interactive franchise on such platforms as Nintendo™ Wii and DS. Major brand marketing initiatives designed to drive awareness and sales of our brands in innovative ways include the WordGirl Definition Competition, the Get Goosebumps! campaign, and of course, Clifford’s BE BIG™ program.

Keeping education entertaining—and vice versa—is at the core of SM’s mission.

“Today’s tech-savvy kids demand interactive content to keep them engaged,” said Deborah Forte, President of Scholastic Media. “Our mission is to deliver quality media experiences on every platform that enable children and families to engage with the characters and stories they love.”


Storybook Classics

Scholastic Storybook Treasures™, the award-winning children’s DVD series, features celebrity narrators such as Meryl Streep, Danny Glover, Sarah Jessica Parker, and more!