Last year, teachers across the country raised over $2 million in funds through ClassroomsCount™ campaigns. That’s a lot of books in the hands of students! 

So we asked teachers who ran successful campaigns: What tips would you give other teachers on how to run a successful ClassroomsCount™ campaign? Check out the great advice they shared below:  

Clearly articulate your goals and needs: "Be consistent and true when sharing on your social media platforms, and provide a clear description of how you’ll use the funds."
—Amir L. – Teacher who raised $365
See campaign

Tap into your community: "Just look around you for the people who want to help you. There are people in your community, in your city who sincerely are hoping for the best outcomes for your students."
—Francis E. – Teacher who raised $865
See campaign

Be authentically you: "When sharing your campaign, be genuine and share your "why" behind starting the campaign. Sharing your personal story and passion for your cause will resonate with your audience on a deeper level and inspire them to support you.
—Morgan S. – Teacher who raised $160 
See campaign

Share, share everywhere: "Share your campaign with as many people as you can. The bigger the support system, the more successful your campaign will be."
—Kristen S. – Teacher who raised $500
See campaign

Engage your network: "Reach out to friends, family, colleagues, and community members to spread the word about your campaign and encourage donations."
—Anderson M. – Teacher who raised $230
See campaign

Ask for help: "Don’t be shy about asking for help — you are advocating for the needs of your school kiddos! Remember there are people out there who would love to help but don’t know how; give them a way to do so."
—Melissa C. – Teacher who raised $70
See campaign

Utilize multimedia: "Incorporate photos, videos, and student testimonials to make your campaign more compelling and engaging."
—Anderson M. – Teacher who raised $230
See campaign

Data matters:"Provide statistics and real data that support your campaign goal. People are often driven and influenced by concrete evidence of the impact their contributions can make. Whether it's highlighting the literacy rates in your community or showcasing the positive outcomes of similar initiatives, factual information adds credibility to your campaign and motivates others to get involved."
—Morgan S. – Teacher who raised $160 
See campaign

Express gratitude: "Show appreciation for every donation, no matter the size, and keep donors updated on the progress of your campaign and its impact on students."
—Anderson M. – Teacher who raised $230
See campaign

Repromote consistently: "Don't be afraid to promote your campaign regularly on all of your social media platforms. Reshare your campaign daily to keep it top of mind for your audience. By staying active and visible on social media, you'll reach a broader audience and maximize your chances of success."
—Morgan S. – Teacher who raised $160 
See campaign

Follow up: "After the campaign, provide donors with a summary of how their contributions were used and the difference it made for your students. This helps build trust and encourages continued support in the future."
—Anderson M. – Teacher who raised $230
See campaign

Now you know the expert tips, start your own ClassroomsCount™ campaign today in just three simple steps! It’s easy to set up and takes under four minutes to complete on average! 

Once you’re done, share your campaign with your community and show how you’d use your funds to harness a lifelong love of learning in your students.  

Remember that any funds you raise are available to spend immediately and can be redeemed across Scholastic at The Teacher Store, The Scholastic Store, Scholastic Book Clubs, Scholastic Magazines+, and participating Scholastic Book Fairs.