The Summer Reading Challenge is a free program open to students in all U.S. states, territories and the District of Columbia and is intended to motivate kids to read more books as part of a team over the summer. To participate, a child must be registered by an educator, such as a teacher, public librarian or community organization leader, on the Summer Reading Challenge Site. Once registered, kids have access to information about books, reading-based activities, and a chance to log minutes read to count towards a group total. The Summer Reading Challenge includes content for parents but does not include parent accounts. 

The following policy applies to the Scholastic Summer Reading Challenge website located at (the "Summer Reading Challenge Site"), operated by Scholastic Inc. (“Scholastic” or “we”, “us”, “our” and similar pronouns). This policy specifically describes registration on the Summer Reading Challenge Site, and it supplements the Scholastic Education Technology Products Privacy Policy located here:, which addresses, among other things, data security, analytics and other passive collection of data.  If there is a conflict between this Summer Reading Challenge Privacy Policy and the Scholastic Education Technology Privacy Policy, this policy governs. For more information about the Summer Reading Challenge, visit the “About” page.

The general Privacy Policy located at applies to educators’ uses of their accounts to participate in Scholastic Book Clubs Online, make purchases in the Scholastic Teacher Store, enter sweepstakes, or for any purpose other than to set up and administer a Summer Reading Challenge class or to use other Scholastic digital education products.

Class Registration by Teachers, Libraries and Community Organizations

Teachers, for purposes of this policy, include public librarians and community organization leaders. Teachers can sign student groups up for the Summer Reading Challenge through the Scholastic Digital Manager (“SDM”), an online platform that provides a single access point for a range of Scholastic digital education resources. Teachers can establish new accounts on SDM or use existing accounts. SDM allows (but does not require) rostering through Clever, a third-party database school districts may use through a separate agreement directly with Clever.

Basic SDM registration requires a teacher account, which asks for teacher name, email address, school, library or organization name and, through our database, location information. Once teachers register or log in, they can set up single-grade or multiple-grade classrooms in the Scholastic Digital Manager; if they have existing classes rostered on SDM for other Scholastic Digital Education Products, they can use those rosters for Summer Reading Challenge too. Teachers roster students by supplying students’ first and last names (or first name, last initial, if the teacher chooses), individually or by uploading a list. Teachers have the option to enter student ID numbers as well.  SDM generates a user name (typically first name, last initial, and a number) and a password for each student, which the teacher is responsible for distributing to students. Once rostered, students can access SDM with those credentials to log the minutes they read over the summer. Those minutes are tracked individually in the teacher’s dashboard and also count towards the total minutes read by the team(s) to which a student belongs (e.g., school, library, community organization).

“Easy Login” is another option in SDM for teachers of younger students participating in the Summer Reading Challenge.  If the teacher decides to use Easy Login, students get user icons (paired with first name and last initial) and picture passwords, which may be easier for younger children to remember and identify than the standard credentials.  Instead of typing in credentials, students click on their icons. Easy Login is only available for classes in grades PreK-2.  For those grades, the default setting upon class creation is to use Easy Login, but teachers can turn it off to use user names and passwords as described above. Easy Login also provides the teacher with a URL and QR code to distribute to students, so they can easily access and bookmark the class’s product log-in page, which may also be useful when working with younger students. In deciding whether to use Easy Login, teachers should know that the Easy Login class access page shows all user icons to the entire student class (paired with students’ names), and that, combined with the use of clickable picture icons for passwords, could result in students accessing each other’s accounts. Teachers can choose to use Easy Login for some classes and not others.  If Easy Login is enabled for a class to use one Scholastic digital product, students in that class will be able to use Easy Login to access all of the Scholastic digital products to which he or she is entitled through the school. More detailed information about how to use Easy Login is available within SDM.

For schools that use Clever, teachers can set up accounts on, and teachers and students can log into, SDM with the sign-on process established by the school or district with Clever, including user names and passwords.  For purposes of Summer Reading Challenge in SDM, however, that data will not exceed the scope of the data described in this policy.  Easy Login is not available for Clever users.

Students do not submit any information directly to the Summer Reading Challenge Site besides their log-in credentials and the reading minutes they log, whether they are in a Clever school or not.  We may ask users for date of birth from in select areas of the Summer Reading Challenge Site (for age-screening purposes only, to ensure users do not go to areas of the Site that are not intended for them), but we do not keep dates of birth after age-screening.  The personally identifiable information collected about child users through the registration process will be used solely by Scholastic or its service providers for Scholastic’s internal purposes to administer the Summer Reading Challenge, and will not be sold or otherwise transferred to third parties.  Scholastic does not use data collected from students on the Summer Reading Challenge Site to engage in online behavioral advertising (sometimes called “retargeting”).

Once students start logging minutes as part of a class set up by the teacher, teachers can see the minutes read by each student on the teacher's password-protected Summer Reading Challenge dashboard.  No information is displayed publicly about individual student users on the Summer Reading Challenge Site, and students can only see their own information when they sign in; they cannot see information about other student users.  Students who forget their passwords can ask their teachers for assistance in recovering or changing them.  

Students can use the log-in credentials assigned to them for the Summer Reading Challenge to access other Scholastic digital education products their school has licensed from Scholastic that are available on SDM, but they cannot use these credentials on the site or related Scholastic Kids sites.

What Happens to a Child's Reading Campaign Account at the End of the Campaign

Teachers may delete or request deletion of information in their Summer Reading Challenge accounts at any time. Scholastic may ask for verification of identity to confirm that the individual making the deletion request is in fact the teacher. After the Summer Reading Challenge ends, Scholastic will automatically delete the student registration information and minutes from the Summer Reading Challenge Site (on or about October 31). Teachers continue to have and/or SDM accounts, as applicable, after the Summer Reading Challenge unless they choose to delete them, but their Summer Reading Challenge account will no longer be available. Students’ log-in credentials will continue to work on other Scholastic digital education products available on SDM through their school for which they have been authenticated, if any, but they will no longer be able to access their Summer Reading Challenge account for the prior year.

Operators and Contact Information

The operator of the Summer Reading Challenge Site is:

Scholastic Inc.
557 Broadway
New York, New York, 10012

For information specific to Summer Reading Challenge:

Call: 800-246-2986

For information about Scholastic Digital Education Products:

Email (general questions):
Email (data privacy questions):
Call:  1-888-326-6546

For general inquiries:

Call: 1-800-SCHOLASTIC

The 2017-2018 Read 100,000 program is governed by the prior Reading Campaign Privacy Policy, located here.

The effective date of this Summer Challenge Privacy Policy is April, 2018.



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