WHAT IS IT?
The Kids & Family Reading Report is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids’ reading frequency and attitudes toward reading. It is a biennial report with 2023 unveiling the eighth edition.
METHODOLOGY, IN BRIEF
In late 2022, Scholastic, in conjunction with Fluent Research, conducted the eighth edition of its Kids & Family Reading Report™ survey to explore family attitudes and behaviors around reading books for fun. The key findings of this research are based on a nationally representative sample of 1,724 parents and children, including 531 parents of children ages 0–5; 1,193 parents of children ages 6–17; plus one child age 6–17 from the same household. The survey sample was sourced and recruited by Ipsos using their nationally representative KnowledgePanel®. Results were weighted where necessary by children’s age, gender, race, region, metro status, and household income to align them with their actual proportions in the population.
FULL REPORT
2023 Kids & Family Reading Report infographic
ON THE WEB
IN THE NEWS
