In a recent article, Fox Live Now shone a spotlight on how Scholastic Book Fairs have connected with generations of kids, from the very first Book Fairs in 1982 through to the latest Dog Man craze in 2025.
Read the full story here: From 'Goosebumps' to 'Captain Underpants': The story and nostalgia behind the Scholastic Book Fair.
“The real magic alchemy of the Book Fair is how it blends joy, choice, access, and community into one unforgettable experience. It’s sensory, social, and empowering with kids discovering books they love, surrounded by friends and encouragement from their family and teachers. It turns reading into something personal and joyful—and that’s what makes it stick,” Sasha Quinton, President of Children’s Book Group, shared with the outlet.
Each year, schools raise over $240 million through Scholastic Book Fairs – funds that go toward replenishing classrooms and libraries. Additionally, Scholastic’s Sponsored Fairs deliver more than a million free books annually to schools with limited resources. In the last decade alone, Book Fairs have helped raise more than $2 billion for America’s schools.