- Understand the meaning of "transfer," "catchphrase," and "catchwords" in persuasive writing.
- Create an advertisement by applying the learned persuasive writing techniques.
- Present the advertisement to the whole class.
- Analyze and discuss the persuasive techniques that were used in various advertisements.
Shows a lesson plan for teaching students about the persuasive tactics used in advertising, including word choice and symbols, which students apply towards creating their own visual presentations.