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If you’re thinking about starting a ClassroomsCount™ campaign, congratulations! You’re one step closer to getting the books, magazines, and resources you trust in kids’ hands.

A ClassroomsCount™ campaign is a free and simple way to raise funds through Scholastic to spend across sites like The Teacher Store, The Scholastic Store, Scholastic Book ClubsScholastic Magazines+, and participating Scholastic Book Fairs. Every penny you raise is yours to spend immediately without any hidden fees. In other words, you don't have to worry about hitting a goal in order to use your funds. 

You can start a campaign in minutes. All you need to do is: 

1. Visit scholastic.com/ClassroomsCount.

2. Fill out basic information such as the name of your campaign, a brief description, and how much you want to raise (and why!). 

3. Share your campaign on social media or via email with your community of friends and family. 

As easy as it is, there are a few savvy ways you can make your campaign even more appealing to potential contributors. Follow these five steps to fully fund your campaign — and to get more books in the hands of students. 

  • Share on social media: Doing so makes it 4 times more likely that your campaign will receive funds. Also pinpoint 6 people you’ll directly ask to contribute to your campaign — maybe they include your sister, your best friend, and a fellow teacher colleague. On average, teachers fully fund their campaign with only 6 contributors!
  • Make your title actionable: Instead of a vague title like “Miss Kay’s Class,” tell your readers the exact action you want them to take. For instance, “Give 25 Students New Books Monthly” or “Build a Classroom Library for 30 First Graders.”
  • Describe your goal in detail: Your friends and family will be more likely to contribute to your campaign if they know exactly what you’re raising money for and why. Instead of writing: “I started this campaign to give my students more books,” try this: “Your contribution will help me give each student one fiction book and one nonfiction book every month of this school year — plus a hardcover book for their birthday.” Plus, you can remind contributors of where funds go — every single dollar goes to the classroom and fulfilling your goal. We don’t take any fees!
  • Give readers a fun incentive: For example, many teachers have found success by telling their friends and family that they’ll become “Book Fairies” for their students if they contribute to a campaign. Some teachers also create bookmarks or bookplates for each student’s book with the name of a contributor who helped them purchase it.  
  • Provide a clear timeline: Remember, longer isn’t always better. If your campaign only lasts 30 days, readers may be more likely to contribute to it immediately than if it lasts two years. You can always start a new campaign once your current one is funded! And if you meet your goal before your end date, you can raise it to get even more funds (many teachers have done this successfully!). 

Ready to get started? Set your students up for success by starting a ClassroomsCount™ campaign — and don’t forget to share it with your friends and family to show them the great work you’re doing for students.  

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