- Analyze tactics used to design and deliver effective public service announcements (PSAs) messages and assess the desired behavior change
- Create transcripts or storyboards for informative PSAs that incorporate research from multiple sources, reach the intended audience, and use various communication techniques to express a clear, accurate message that helps prevent speeding
- PSA Storyboard Graphic Organizer printable
- PSA Storyboard Rubric printable
- Sample student PSA scripts and storyboards:
- A Regrettable Action printable
- One Decision printable
- Not So Funny printable
- Computer with Internet access
- Make a class set of the PSA Storyboard Graphic Organizer and PSA Storyboard Rubric printable.
- Make a few copies of the sample student PSA scripts and storyboards for students to share: A Regrettable Action printable, One Decision printable, and Not So Funny printable.
- Set up the computer and project and load the NRSF Teen Lane PSAs website for use in Step 2. Review all of the videos to determine whether they are appropriate for your group before sharing them with students.
Step 1: Introduce students to the idea of a public service announcement (PSA). A PSA is designed to reach a specific group with a message that will change the group's behavior. Then ask the overarching question: How much impact can a PSA have on our behavior?
Step 2: As a class, watch and discuss other iconic and effective PSAs. Share the NRSF Teen Lane PSAs with the class, or search for other current PSAs.
Step 3: For each video, identify the message and discuss: What tactics were used to communicate the message? How has this message become part of our collective psyche? Do the videos use positive reinforcement to encourage positive behavior or change?
Step 4: Tell students that they will be designing their own PSAs to help prevent speeding. Challenge students to come up with messages that will resonate as much as the examples they viewed.
Step 5: Explain to students that a storyboard is a visual way to plot out a TV script and story. Movie directors and animators use storyboards to plot out their thinking and ideas. Tell them that they will be creating a storyboard for a PSA to help prevent speeding.
Step 6: Distribute copies of the PSA Storyboard Graphic Organizer printable, the PSA Storyboard Rubric printable, and the sample student PSA scripts and storyboards.
Step 7: Review with students how to use the PSA Storyboard Graphic Organizer printable. Explain to students:
- In the blank boxes, draw images of what you want to show on the screen.
- On the lines underneath, write the audio portion. In the "audio" lines, write music, sound effects, and dialogue.
- In the Special Effects (SFX) line, write any effects, such as distortion, blur, and color alteration.
- Finally, in the "Superscript" line, write any text, such as titles or credits, that you want to add to the screen.
Note: During the brainstorming process, students should use sticky notes to create the first drafts of their storyboards.
Step 8: Before students begin working, review the PSA Storyboard Rubric printable. Remind students to use the assignment rubric to guide their PSA.
For students who need additional support with sequencing, have them break down an NRSF PSA into a storyboard before starting their own.
Skills supporting learning standards:
- Conduct research
- Write informative/explanatory text
- Participate in collaborative discussions
- Create artwork to support a concept