In this activity, students will work together to create public awareness campaigns about energy conservation and energy safety.
Skills supporting learning standards: vocabulary development, writing informative/explanatory text, conducting research, participating in group discussions
Copies of the “Now Hear This!” student activity sheet
Internet access (for research)
Art supplies such as poster board, paper, crayons, and markers
- Assign students to groups and distribute the student activity sheet.
- Explain that each group will be working to create a public service campaign or public service announcement (PSA). A PSA is a useful tool for communicating important educational messages. A PSA might be a TV or radio ad, a poster, or a flyer. Tell students that they will be creating PSAs to teach others about the importance of energy safety and conservation. Assign half the groups to focus on energy safety messages, and half to work on energy conservation messages.
- Using the Internet and the materials from The Power of Green program, each group should identify and record three key factual messages that it will promote in its campaign. Help students understand the difference between facts and opinions, and ask them to record the source of each of the three facts.
- Explain that slogans are short, catchy phrases used to advertise a message. (Examples include Nike’s “Just do it” and Verizon’s “Can you hear me now?”) Each team should create a catchy slogan for its energy campaign and record it on its activity sheets.
- Student groups should work together to create products such as posters, billboards, or flyers to present their messages. Have each group share its PSA with the class, then hang the materials in a hallway to share the messages with other students in your school.