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October 17, 2014

Create a "Book Buzz" Using Scholastic Book Clubs Flyers

By Rhonda Stewart
Grades 1–2, 3–5, 6–8

    As a child throughout my elementary school years in the 1960s, I can remember the Scholastic Book Clubs book order forms being handed out in class for me to take home. I loved to peruse the flyers to see what books were being offered. I don’t recall the teacher creating a “buzz” around the flyers; my classmates seemed to do the trick. There was always talk about who was ordering what book. As corny as it seems, I was a big fan of the Pippi Longstocking and Little House on the Prairie books. I have read every book in both series, and some books more than once. I still love rereading these books!

    Flash forward to the present and I continue to look forward to receiving the flyers. But now, instead of sharing the book selections with my classmates, I share them with my students. The flyers create an air of anticipation and wonder. What will be the top pick for the month? What new book is being promoted?

    Just when I think I have a handle on what my students are reading, they throw me a curveball and change things up. At the beginning of the 2013 school year, the buzz was around the Hunger Games series. But by the spring, the tide had changed. Divergent was the book to read. This year, I am noticing that Goosebumps books are starting to fly out of the bins, as well as the I Survived series. Another series that is picking up steam is Diary of a Wimpy Kid. The new book in the series, The Long Haul, is due to come out in November and my students are ready and anxiously waiting for it. I think I will have my students plan a book premiere event to welcome the new edition to the series.

    So now the BUZZ has begun. It starts off small and steadily picks up momentum. The flyers are a tremendous help to getting the idea of books into my students' hands. They promote discussion while building upon the concept of classroom community.

    Classroom Book Buzz: Before the Books Arrive

    Place one of the flyers on your classroom door a couple of days before handing them out so students get exposure as they come in and out of the classroom.

    Upon entering my literacy classes, students are given the latest flyer to view as we begin our day. They have discussions in small groups about it, and I listen in to get a sense of what is holding their interest. Scholastic offers free book picks with orders, and I use the information from these small group conversations to guide my selections for the classroom library. Extra flyers are placed in a basket in case someone loses a flyer. Even though students may not purchase a book, they still find the flyers useful. The reading levels for the books are listed, which helps the students make responsible reading selections.

    Classroom Book Buzz: The Books Have Arrived!!

    Some of the best moments of the school year are when the book box arrives. It either appears magically in the classroom first thing in the morning, or is delivered while I am teaching. The kids get so excited and cannot wait to get the books in their hands. Either way, once they see the box, organized madness begins. Each student is given their book(s) to look at. I am most proud when I see students sharing their book selections with their classmates. This speaks to strengthening the bond of our classroom community.

    I know that the book orders are really strong in the beginning of the school year and then start to taper off. But what I also know is that my students use the Book Clubs flyers as a resource to create a list of possible books to read in the future.

      Pearls of Wisdom — Don’t forget to use the coupons that come with the class book orders. They are a wonderful resource to build and diversify your classroom library. Don’t forget to check out the teacher’s Bonus Catalog, which offers great resources for your classroom.

    How do you create a “book buzz” in your classroom? As always, please share your ideas! 

     

    Join us for an exclusive video with Taylor Swift about books, and how reading and writing have influenced her.

    As a child throughout my elementary school years in the 1960s, I can remember the Scholastic Book Clubs book order forms being handed out in class for me to take home. I loved to peruse the flyers to see what books were being offered. I don’t recall the teacher creating a “buzz” around the flyers; my classmates seemed to do the trick. There was always talk about who was ordering what book. As corny as it seems, I was a big fan of the Pippi Longstocking and Little House on the Prairie books. I have read every book in both series, and some books more than once. I still love rereading these books!

    Flash forward to the present and I continue to look forward to receiving the flyers. But now, instead of sharing the book selections with my classmates, I share them with my students. The flyers create an air of anticipation and wonder. What will be the top pick for the month? What new book is being promoted?

    Just when I think I have a handle on what my students are reading, they throw me a curveball and change things up. At the beginning of the 2013 school year, the buzz was around the Hunger Games series. But by the spring, the tide had changed. Divergent was the book to read. This year, I am noticing that Goosebumps books are starting to fly out of the bins, as well as the I Survived series. Another series that is picking up steam is Diary of a Wimpy Kid. The new book in the series, The Long Haul, is due to come out in November and my students are ready and anxiously waiting for it. I think I will have my students plan a book premiere event to welcome the new edition to the series.

    So now the BUZZ has begun. It starts off small and steadily picks up momentum. The flyers are a tremendous help to getting the idea of books into my students' hands. They promote discussion while building upon the concept of classroom community.

    Classroom Book Buzz: Before the Books Arrive

    Place one of the flyers on your classroom door a couple of days before handing them out so students get exposure as they come in and out of the classroom.

    Upon entering my literacy classes, students are given the latest flyer to view as we begin our day. They have discussions in small groups about it, and I listen in to get a sense of what is holding their interest. Scholastic offers free book picks with orders, and I use the information from these small group conversations to guide my selections for the classroom library. Extra flyers are placed in a basket in case someone loses a flyer. Even though students may not purchase a book, they still find the flyers useful. The reading levels for the books are listed, which helps the students make responsible reading selections.

    Classroom Book Buzz: The Books Have Arrived!!

    Some of the best moments of the school year are when the book box arrives. It either appears magically in the classroom first thing in the morning, or is delivered while I am teaching. The kids get so excited and cannot wait to get the books in their hands. Either way, once they see the box, organized madness begins. Each student is given their book(s) to look at. I am most proud when I see students sharing their book selections with their classmates. This speaks to strengthening the bond of our classroom community.

    I know that the book orders are really strong in the beginning of the school year and then start to taper off. But what I also know is that my students use the Book Clubs flyers as a resource to create a list of possible books to read in the future.

      Pearls of Wisdom — Don’t forget to use the coupons that come with the class book orders. They are a wonderful resource to build and diversify your classroom library. Don’t forget to check out the teacher’s Bonus Catalog, which offers great resources for your classroom.

    How do you create a “book buzz” in your classroom? As always, please share your ideas! 

     

    Join us for an exclusive video with Taylor Swift about books, and how reading and writing have influenced her.

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Susan Cheyney

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