The Kids & Family Reading Report is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids’ reading frequency and attitudes toward reading. It is a biennial report with 2019 unveiling the seventh edition, released in three installments.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of literacy curriculum, professional services and classroom magazines, and a producer of educational and entertaining children's media. The Company creates and distributes quality books and ebooks, print and technology-based learning programs for pre-K to grade 12 and other products and services that support children's learning and literacy both in school and at home. With 14 international operations and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail and online. True to its mission of 98 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.
YouGov is a global provider of analysis and data generated by research in 42 markets. As market research pioneers, YouGov’s data consistently outperforms others on accuracy, as concluded by Pew Research. YouGov’s custom research specialists conduct a full spectrum of quantitative and qualitative research providing comprehensive market intelligence to the world’s leading businesses and institutions.