New York, NY (August 1, 2005) -- A proven leader in the children’s entertainment landscape, Scholastic Entertainment is launching “Get Up & Grow With Clifford,” a year-long celebration of all the unique and wonderful ways children can grow with Clifford®. The campaign launches this September with brand new episodes from Clifford’s Puppy Days on PBS KIDS (check local listings), as well as a Puppy Power Hours special on September 14. “Get Up & Grow with Clifford” will combine engaging, educational activities and online fun through the Clifford The Big Red Dog® and Clifford’s Puppy Days™  brands to address various aspects of early childhood development.
 
“Five years after Clifford’s debut on PBS KIDS, he continues to resonate with his audience as a favorite for all young children and a brand that parents trust to reinforce literacy and important life lessons,” said Deborah Forte, president of Scholastic Entertainment and executive producer of the Emmy Award-winning Clifford’s Puppy Days. “Every day children grow and develop in all sorts of ways – physically, socially, emotionally, cognitively - with Clifford by their side. ‘Get Up & Grow with Clifford’ simply reaffirms for parents that Clifford is the perfect companion for their young child’s healthy growth and development.”
 
CLIFFORD’S PUPPY DAYS ALL-NEW SEASON ON PBS KIDS!
The year-long “Get Up & Grow” celebration will kick-off on Monday, September 12 on PBS KIDS with an entire week of all new Clifford’s Puppy Days episodes, including a two-hour Puppy Power Hours special on “Tail Waggin’ Wednesday,” September 14.
 
ONLINE AND OFFLINE ACTIVITIES ALL YEAR LONG!
“Get Up & Grow With Clifford” will be supported with a targeted consumer and trade ad campaign, on-air promotion, as well as online activities throughout the year on pbskids.org/clifford, including new interactive games and printable activities for children. Parents and teachers can extend the learning at home and at school through engaging activities and information on http://pbskids.org/clifford/parentsteachers/index.html.  In addition, “Get Up & Grow with Clifford” will be promoted throughout Scholastic’s various channels of distributions throughout the school year.
 
EPISODE SYNOPSES
Monday, September 12
“Small Packages” (#202-A)
At the Dog Run, Clifford can’t wait to play with Jorge and the other dogs.  But as they play, Clifford is constantly reminded of how small he is.  When a ball lands on top of a bush, he needs Daffodil’s help to get it down.  When he can’t make it over an obstacle course fence, Norville flies down to give him a boost.  When Mrs. Z hands out biscuits, Clifford is crowded out, and only gets a biscuit because Jorge saves him one.  Clifford is just fed up with being small.  But his friends remind him that they, too, have their own idiosyncrasies to deal with – Jorge has an extra-long body, Norville has all those feathers, and Daffodil has her floppy ears.  But, Clifford says, all those things are what make them what they are.  And they point out that there are great things about being small, too, and that’s what makes Clifford the special puppy that he is.

Idea to Grow On:  Be Yourself/Be a Good Friend
 
“Clifford’s Magic Lamp” (#202-B)
Emily Elizabeth has read Clifford the story of Aladdin and the Magic Lamp and he can’t wait to share it with his friends.  Of course, Norville knows all about it – he even knows where to find the lamp!  While he’s off fetching it, Jorge, Daffodil, and Clifford imagine how they’re going to spend their wishes.  In the end, they all realize they already have everything they need.
 
Idea to Grow On:  Be a Good Friend/Share a Story
 
Tuesday, September 13
“Finders Keepers” (#203-A)
When Jorge digs up a shark tooth necklace in the courtyard, it is taken from him and given to its rightful owner. Jorge cannot understand why “Finders Keepers, Losers Weepers” (the children’s proverb of dubious ethical merit) doesn’t apply.  He takes the necklace back and buries it again.  Clifford sees this and must decide if he should dig it up and return it, or protect his friend - even though he believes that Jorge is wrong.   Clifford resolves the problem by convincing Jorge to do the right thing.
 
Idea to Grow On:  Play Fair/Be a Good Friend
 
“You’re Famous” (#203-B)
Nina and Jorge become instant celebrities when they get their picture in the newspaper.   All this attention makes them act differently and alienate their friends. When their “15 minutes” end and isolation sets in, Nina and Jorge realize that it’s time to mend fences and come back to earth. Luckily, their friends are there to welcome them back.

 
Idea to Grow On: Be a Good Friend
 
Wednesday, September 14 – TAIL WAGGIN’ WEDNESDAY – PUPPY POWER HOURS !
The Puppy Power Hours special will feature a new episode, “Puppy Dog Power”/”Extra, Extra,” along with replays of new episodes “Small Packages”/“Clifford’s Magic Lamp” and “Finders Keepers”/“You’re Famous,” concluding with all-time favorite episode “Hoop Dreams”/“Doggie Duds.”
 
“Puppy Dog Power” (#201-A)
When Clifford and Jorge find that their new, rather large puppy playmate Bruno plays too rough for them, they ditch him rather than tell him the truth.  But upon realizing how much they’ve hurt his feelings, they discover that telling the truth is far less hurtful and is, in fact, the best way to be friends.
 
Idea to Grow On:  Be Truthful/Be Kind
 
“Extra, Extra” #201-B
The kids agree to create a local newspaper for the neighborhood.  At first they aren’t sure they can do it.  But with the support of each other – and by believing in themselves - they manage to create an exciting newspaper filled with stories from around the neighborhood. 
 
Idea to Grow On:  Believe in Yourself/Share a Story
 
“Hoop Dreams” (Classic Episode!) (#113-A)
When Evan joins the school basketball team he is discouraged by the fact that he’s much smaller than his teammates.  But Clifford inspires him to use his small size to his advantage, and Evan soon learns that, when you believe in yourself, anything is possible.
Idea to Grow On:  Believe in Yourself
 
“Doggie Duds” (Classic Episode!) (113-B)
When Jorge neglects to take off a new sweater that Nina knit for him, he accidentally rips it while playing with Clifford.  Jorge must decide if he will tell Nina the truth.
 
Idea to Grow On: Be Responsible/Be Truthful
 
Thursday, September 15
“Sandcastle Hassle” (#204-A)
Emily Elizabeth and Nina join in a sandcastle competition at the beach.  Goaded by another contestant’s dog, Clifford and Jorge become super competitive to help their girls win.  It’s Emily Elizabeth who has to explain that they didn’t enter the contest to win, but to have fun.
 
Idea to Grow On: Play Fair/Have Respect
 
“School Daze” (#204-B)
As the kids go off for their first day of school, the gang decides it would be fun to have their own school, too.  There’s just one problem.  While they seem to have five qualified teachers, they only have one willing pupil—Clifford.  When an overworked Clifford is too tired to play with Emily Elizabeth after school, the gang realizes how unfair they’ve been, and set up school in a more equitable way.
Idea to Grow On: Work Together/Play Fair
 
Friday, September 16
“Celebrating Spring” (#205-A)
The kids gather to turn a vacant lot into a city garden.  But without a plan, things turn into a chaotic mess.  It’s only when they finally work together that they create a beautiful garden.
Idea to Grow On:  Work Together
 
“Garden Delights” (#205-B)
When Jenny replants a broken willow branch so that it can grow to be a new tree, Norville tells the gang the same trick works with broken toys.  The animals’ effort to replant their toys results in nothing but a big muddy mess until the kids come to their aid, and on their own, decide to create new toys from the old.
Idea to Grow On:  Be Responsible
 
Clifford’s Puppy Days builds on the literacy and community-based lessons pioneered in CLIFFORD THE BIG RED DOG®. Clifford’s Puppy Days, like CLIFFORD THE BIG RED DOG, is based on Scholastic’s beloved, best-selling children’s books by Norman Bridwell, with more than 160 titles and 100 million books in print.
 
CLIFFORD THE BIG RED DOG and Clifford’s Puppy Days have together garnered 17 Emmy nominations in three seasons. Earlier this year, Henry Winkler was awarded the Daytime Emmy Award for Best Performer in an Animated Program for his performance as Norville in CLIFFORD’S PUPPY DAYS. Both CLIFFORD THE BIG RED DOG and Clifford’s Puppy Days have consistently ranked number one with kids ages 2-5 as well as with Ladies of Households with kids under 3. CLIFFORD THE BIG RED DOG has garnered two Humanitas Prizes; two CINE Golden Eagles; a Parents’ Choice Award; a Gold Plaque from the Chicago International TV Film Competition; a GoldWorld Medal in the New York Festivals; a TASH Positive Images Award; a Parents Guide to Media Award, and selection as a finalist in the prestigious Prix Jeunesse international competition in 2002.
 
About Scholastic Entertainment
Scholastic Entertainment (SE) is a leading producer of quality, family-oriented feature films, television programming, videos, and web sites and is a major developer and marketer of children’s brands worldwide.  In addition to Clifford’s Puppy Days™, SE produces the award-winning, top-rated animated series Clifford The Big Red Dog® (PBS KIDS®); the Emmy-award winning series I SPY (HBO Family) and The Magic School Bus® (TLC), starring Lily Tomlin; the award-winning Dear America® series; and the popular kids’ adventure series Animorphs® and Goosebumps®.  Last fall, SE’s new series, Maya & Miguel™, debuted on PBS KIDS GO!. Scholastic Entertainment’s critically acclaimed feature films include Clifford’s Really Big Movie, The Baby-sitters Club, The Indian in the Cupboard, and The Mighty.  SE also recently announced that it will produce the award-winning Philip Pullman trilogy, His Dark Materials, for New Line Cinema. Scholastic Entertainment is the entertainment and media division of Scholastic.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
About PBS KIDS® and PBS KIDS GO!sm
PBS KIDS and PBS KIDS GO! are committed to providing the highest quality commercial-free content and learning environment for children across the country.  Providing age-appropriate, diverse programming for kids, PBS KIDS and PBS KIDS GO! programs consistently earn more prestigious awards than any other broadcast or cable network.  Only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers.  With additional PBS resources to complement its programming, including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), TeacherSource, Ready To Learn services and literacy events across the country, PBS is providing the tools necessary for positive child development.  PBS is a nonprofit media enterprise owned and operated by the nation’s 348 public television stations, serving nearly 90 million people each week and reaching 99% of American homes.  

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