Pam Allyn, Global Ambassador for Scholastics Read Every Day. Lead a Better Life. Global Literacy Campaign, shares two important messages on reading and the Common Core State Standards. Pam emphasizes reading volume and how we can challenge children tostretchtheir reading muscles every day. Pam stresses the importance of exposing children to a wide range of genres, from nonficiton to literary texts, andhelpingthem to build links between the two. How do you encourage your children or students to explore multiple genres? How do you make sure theyre reading often and deeply? Share yourstrategiesand ideas here!