Here s to you, Jackie Robinson

Guest Blogger
Apr 19, 2013
Famed baseball player Jackie Robinson has been in the news a lot lately. Scholastic is the proud publisher of many books about the baseball legend, written by his daughter Sharon Robinson. Charisse Meloto, Executive Director of Publicity in Trade, has worked with Sharon for many years to get the books into the hands of young readers. Below she has a very special behind-the-scenes look at working with the Robinson family. Take it away, Charisse! There’s been a lot of excitement surrounding the Jackie Robinson movie “42,” which topped this past weekend’s box office. The Robinson family has been in the media lately, featured in a recent CBS Sunday Morning and in the Los Angeles Times. Scholastic is the publisher of many books about Jackie Robinson, some of which were written by Jackie’s only daughter, author Sharon Robinson. As Sharon Robinson’s longtime publicist at Scholastic, I’ve had the honor and pleasure of accompanying her to many events over the years—in bookstores, schools, book festivals, ballparks, TV and radio interviews, All-Star and World Series games, and even to the U.S. Capitol. With the movie release and publication of her newest book, Jackie Robinson: American Hero, Sharon has been doing the media-rounds, including CBS This Morning, and has been keeping a hectic appearance schedule. Every year on April 15th, Jackie Robinson Day is celebrated across Major League Baseball. This year, Sharon and her family joined in the festivities at Dodgers Stadium with part owner Earvin “Magic” Johnson.A few years ago, I joined the Robinson family at Citi Field, home of the New York Mets, for Jackie Robinson Day and for the unveiling of the Jackie Robinson Rotunda. Clockwise: at a Breaking Barriers event with Yankees shortstop Derek Jeter; on book tour with illustrator Kadir Nelson; working with editor Dianne Hess (and Rachel Robinson); and talking to Robin Roberts on Good Morning America. In addition to being an author, Sharon Robinson is an educational programming consultant for Major League Baseball where she developed the Breaking Barriers: In Sports, In Life program. Every year, Breaking Barriers runs an essay contest which asks children to write about barriers or obstacles they have faced or are still facing in their lives, and how they overcome those obstacles using the values demonstrated by Jackie Robinson. Grand prize winners of the essay contest get a visit from Sharon Robinson, sometimes a baseball player would accompany Sharon to the event. Many of my favorite memories as a publicist have been spent with Sharon talking to kids around the country, not only about the legacy of her pioneering father, but also about her passion for education and writing children’s books. Sharon enjoys the collaboration process. One of the best things about my job is having the opportunity to work with amazing people like Sharon Robinson…authors who create books that inspire and nurture a child’s lifelong love of reading.