Michael Rhattigan is the CEO of Adventure to Fitness, a leading children's media company whose mission is to make health and education fun for kids. Used and trusted by over 90,000 teachers, Adventure to Fitness was developed with input from leading educational, medical, and parenting experts.
Adventure to Fitness provides a series of animated videos and supplemental resources, taking kids on a journey around the globe. In each adventure, kids follow simple movements to generate activity while learning academic facts. Through compelling stories, friendly characters, and fun activities, the program motivates kids to get healthy and makes learning exciting. Following continued requests from parents, a home version was released in the summer of 2013.
Michael has a strong personal commitment to health and fitness. He is frequently at the gym before work, and rides a bike to and from the office. In some of his more adventurous fitness exploits he ran with bulls in Pamplona and swam with Piranhas (by accident!) in the Amazon. He graduated from the University of Notre Dame and received an MBA from the MIT Sloan School of Management. Michael began his career in technology and, prior to Adventure to Fitness, ran a broadcasting business that he founded.
When not focused on raising a healthier generation, Michael and his wife love spending time with their son, Dylan, exploring New York City and beyond. Having lived across four continents, Michael brings his own worldly outlook to Adventure to Fitness.