Overview
Students will learn about visual and written persuasive techniques, and apply these techniques to create an advertisement for a product or service.
Objective
Students Will:
- Understand the meaning of "transfer," "catchphrase," and "catchwords" in persuasive writing.
- Create an advertisement by applying the learned persuasive writing techniques.
- Present the advertisement to the whole class.
- Analyze and discuss the persuasive techniques that were used in various advertisements.
Lesson Plans for this Unit
Supporting Books
- Everything You Need:
- Subjects:Listening Comprehension, Public Speaking, Vocabulary, Persuasive Writing, Writing Process
- Skills:Listening Comprehension, Public Speaking, Vocabulary, Persuasive Writing
- Duration:2 Weeks
