1 Invent your own imaginary snack food like Finkles or Air Crunchies and come up with an advertising campaign to sell your product. First, what sort of ingredients might you use? Second, write a slogan for your snack. Will your slogan be like a poem or something different? Third, draw or create an advertisement for your product and decide where the ad will appear. In magazines or newspapers? On billboards? As a TV or radio commercial? Why do you think your ad will be successful?

2 Not everyone is good at shooting baskets. What other skills could be involved in a contest for a million dollars? Create your own contest for Finkles with its own rules and prize. Do you think a character from the book other than Eddie might win your contest? Explain why.

3 When Eddie Ball names himself "Big Shot" of the new Air Crunchies company, he isn't sure what he's going to do. Think about what you would do if you were the Big Shot of a company. Form groups and decide what sort of company you will run. What does your company do or sell? Will it be big or small? Located in a big city, small city, or the country? Will your employees dress in business clothes or casual clothes? What about your company would make it a good place to work? Groups give presentations about their companies to the class. Then take a vote to see how many of the students would like to work for each company.