This lesson, a continuation from Lesson One, takes a further look at the human reaction to words. Students will analyze the connotation of fictitious names. Working with a partner, groups will then create their own team names and present their work to the class in poster form as a culminating activity.

Students will: 

1. Interpret the connotative power of words.
2. Demonstrate knowledge and control of the connotative power of words.
3. Create a visual presentation to illustrate word power.

Directions

PART I

Step 1:
Review the meaning of denotation and connotation. Engage students in a discussion recalling the words previously analyzed. Ask for volunteers to offer any new words to discuss.

Step 2:
Direct the class to review the list of team names on the board and to recall the positive connotations associated with the names. 

Step 3: 
Introduce the concept of negative connotations. Review the feelings associated with the word ‘gray.' These were unpleasant connotations. 

Step 4: 
Inform the students that not all team names evoke positive connotations. Share the following list with the class, and discuss the connotations of each:

Hatchets
Golden Gophers
Tsunami
Trotting Turtles
Bubble Chaos

Ask for students to volunteer names they feel are inappropriate for an athletic team.

Step 5: 
Distribute the copies of Sports Team Names Connotation Activities (PDF).

PART II

Step 6: 
Assign partners, or let students select their own. 

Step 7:  
Review the hand-out directions with the class. Set a time limit to complete the activities. 

Step 8: 
Following Lesson Three, students will present all work to the class.

Supporting All Learners

Students interested in the business of naming can investigate the Igor Web site. Igor is a branding and naming corporation that has a dynamic listing of what an effective name can mean to a company.

Home Connection

Parent feedback to the created team names can also be recorded on the presentation posters.

Assignments

1. Review the differences between denotation and connotation.
2. Discuss positive vs. negative connotations.
3. Activity One - Work with a partner to discuss, analyze, and record connotations of fictitious athletic team names.
4. Activity Two - Work with a partner to brainstorm a list of team names, recording the human reaction to the connotation of each.
5. Activity Three - Create a team name and a poster to present the name to the class.

Evaluation

• Was additional direction needed for the partners to complete their activities?
• Were more examples needed to establish understanding?
• Did students seem to enjoy the project while gaining knowledge of word power?