Unit Plan
Every Vote Counts!
Students use math and language arts skills as they plan a presidential campaign for a fictional character.
- Grades: 3–5
Overview
For 3-4 weeks students will work on a comprehensive unit designed to introduce them to the world of political campaigns. This unit combines standards from Social Studies, Language Arts, and Math while teaching students the steps a person must take to make it all the way to the White House.
The unit begins with each student choosing a favorite fictional character who they believe has the qualities necessary to become a great leader. Students then campaign for their character, spending their fundraising dollars wisely along the way.
In addition to advertising, students will write a persuasive speech, take part in a debate, and learn that all votes are not counted equally with the Electoral College.
Objective
Students will:
- Choose a fictional character to nominate for President based on positive character traits
- Summarize the process involved in electing a president
- Spend their allotted budget wisely in order to create an effective advertising campaign
- Present a persuasive speech speaking from the point of view of their fictional character
- Analyze information put forth by each character in order to make an informed choice on Election Day
Lesson Plans for this Unit
Lesson 1: Let the Campaign Begin
Lesson 2: May the Best Character Win
Culminating Activity
Classmates unite around the newly elected president during an Inauguration Day celebration.
Supporting Books
- Subjects:Reading, Math, Citizenship, Democracy, Public Speaking, Persuasive Writing, Elections and Voting, The Presidency
- Duration:4 Weeks

