The virtual post is handled through Scholastic. I send it via an uploading site where they convert it to a universal player. From the code they send, it looks like they use Macromedia's Brightcove player.
And, in case you are wondering what program I used to make the video itself- I just used the standard iMovie program on my Mac (comes on Macs). This program also allows you to drag and drop videos on our class website.
If you are interested in some paid for programs, please let me know. I have several that work well (anything with a chroma key option is high on my approval list).
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