The layout of the PPI book is simple and logical, approaching the task of model building in stages - starting with planning and project management and ending with post implementation MI. Books like this tend to be approached in one of two ways. They either start with lots of theory and then talk about application, or focus on application and then move on to the theory. This book is very much in the later camp with a clear focus on what the author has found to work well in practice rather than what is theoretically most appropriate - although there are a good number of references to PPI academic papers and books. The first chapter starts with the basics, such as this is what a predictive model looks like, this is what models are used for, these are the stages involved in building one and so on. These are well explained for those new to this subject, but you can probably skip much of this chapter if you have some previous experience.
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