SCHOLASTIC 2013 SUMMER CHALLENGE PRIVACY POLICY

Summary

The following policy applies to the 2013 Scholastic Summer Challenge website located at www.scholastic.com/summer (the “Summer Challenge Site”) and the Summer Challenge application available for download on certain mobile platforms (the “App”). The Summer Challenge Site and the App are owned and operated by Scholastic Inc., 557 Broadway New York, NY, 10012 (“Scholastic”). The Summer Challenge Site and the App are also subject to the Scholastic.com Privacy Policy located at www.scholastic.com/privacy.htm and the Scholastic Terms of Use located at www.scholastic.com/terms.htm. To the extent there is a conflict between the terms of the Summer Challenge Privacy Policy and those of the Scholastic.com Privacy Policy or the Scholastic.com Terms of Use, this Summer Challenge Privacy Policy governs. The Summer Challenge Privacy Policy only describes information and use practices with respect to the Summer Challenge Site, the App and the STACKS areas of Scholastic.com; any information collection and use practices of any other area of Scholastic.com or any other Scholastic website are subject to the applicable privacy policy(ies) posted on such areas or sites.

The Scholastic Summer Challenge is a free reading program dedicated to stopping the “Summer Slide” and encouraging kids to read more books this summer. Now in its seventh year, the Summer Challenge motivates kids to log the minutes they spend reading as they Read for the World Record. The 20 schools with the most minutes logged will receive recognition in the 2014 Scholastic Book of World Records.

To participate in the Summer Challenge, a child user must be a registered user with a user name and password. Registration is available on the Summer Challenge Site only, not on the App. All registered Summer Challenge participants can log and track their personal minutes read on a private page on the Summer Challenge Site or through the App. The child’s school information is required to associate the child’s minutes with his or her school and count those minutes towards the school’s total minutes. The school information may be provided by the child’s parent, or the child’s teacher, as described in more detail below. School information includes school name and location. Although school minute totals may appear publicly on the Summer Challenge Site, school name and location information is not displayed publicly in connection with any individual child user. If a child is homeschooled or is not currently enrolled at a school, the parent can identify the child as a homeschooler without providing school information. Minutes read by children registered as homeschooled are logged to a general minute tally and count towards the World Record. Children who register directly are not required to tie their minutes to their school.

Scholastic is committed to protecting the privacy and security of its online visitors and will not condition a child’s participation in an activity on the disclosure of more information than is reasonably necessary to participate. The personally identifiable information we collect from child users of the Scholastic Summer Challenge will be used solely by Scholastic or its agents for internal purposes (such as calculating total minutes read by school in the Summer Challenge or sweepstakes administration), and will not be sold or otherwise transferred to third parties. Information collected hereunder, including personally identifiable information, may be maintained and processed in the United States or other jurisdictions.

Registration by Teachers

Bulk Registration

Starting April 8, 2013, teachers who are registered on Scholastic.com can sign their students up for the Summer Challenge by going to http://www.scholastic.com/ups/campaigns/src-2013/static/educator and logging in with their Scholastic.com teacher account user name and password. Once teachers log in, they can set up new Summer Challenge accounts for their students via a web page. Teachers can register their class(es) in bulk by using an online tool to assign a set of new, randomly-generated unique user names and passwords from Scholastic, which will result in a set of randomly-generated unique passwords being assigned to such user names. No personally identifiable information is included in any of these user names or passwords. Teachers can add individual students to the class registration at any time.

To keep track of students’ reading progress by name, teachers have the option to enter their students’ first names and last initials in a password-protected list that is accessible to the teacher on the teacher’s logged-in classroom profile page. Those names cannot be viewed by other users of the Summer Challenge Site, and are not stored in individual students’ user accounts. If teachers choose not to enter first names and last initials for their students, they can only track minutes read by student user names.

When registering a class, a teacher will be asked to indicate grade level. This information is used only for the teacher to track minutes read by grade, if the teacher has classes in multiple grades. Grade level information is not stored in individual students’ user accounts.

Student Log-in

When students log in to the Summer Challenge Site for the first time with the randomly-generated password assigned by Scholastic in bulk registration, they will be required to change that password to a new unique password. The new password is not provided to the teacher. We also ask users a security question when they change their passwords on the initial log-in, which will only be used to allow a user to sign in if he or she forgets his or her password. Neither the password nor the security question asks for personally identifiable information. These students are asked to indicate gender, but that information is stored anonymously and in the aggregate, not in students’ user accounts.

As part of this initial log-in, students have the option (but are not required) to log in with an existing STACKS user name and password instead of using the user name and password assigned during bulk registration (click here for more about THE STACKS). If the student does that, the teacher will be notified of the new user name via the teacher’s logged-in bulk registration page, but not of the new password.

Once students start using the Summer Challenge Site, teachers who registered them will see the date each student first logged onto the Site and the minutes read by each student on the teacher’s logged-in Summer Challenge pages.

Information about Teachers

Any personal information submitted by and about teachers in connection with sweepstakes or contests offered to teachers or otherwise on the Summer Challenge Site will be handled in accordance with the Scholastic.com Privacy Policy.

For more information about Registration by Teachers, see our Summer Challenge FAQs.

Registration by Kids

Children also have the ability to register directly on the Summer Challenge Site, starting May 6, 2013. Children can log in with an existing STACKS user name and password or create a new account.

To create a new account, a user creates an anonymous user name by picking a combination of words from drop-down menus. An auto-generated random number will be added at the end to complete the username. As part of this process, the user also creates a password. We ask users a security question when they register, which will only be used to allow a user to sign in if he or she forgets his or her password. Neither the password nor the security question asks for personally identifiable information. Children who create a new account instead of using an existing STACKS account must also submit country, state/province, gender and age information as part of registration, which is held in the aggregate, not in the user’s account or associated with any other information about the user. Of this information, only the user name is publicly posted on the Summer Challenge Site or on THE STACKS.

Information Collected and How We Use It; How We Give Parental Notice and Get Parental Consent

Summer Challenge kids’ profile pages are private and viewable only via user name and password log-in. All Summer Challenge participants can log and track their personal minutes read on a private Summer Challenge profile or “stats” page on the Summer Challenge Site and the Scholastic Reading Timer App. Without school information, however, children cannot log minutes to their schools’ total minutes read to help their schools compete for the world record.

If we have the user’s school information, when the user is logged in, he or she can enter minutes of reading time and view his or her user name, school name, the location of the school (which may include country, city, state/province); the child’s total individual minutes for the year; and total minutes read by his or her school for the year (information will also appear on the App if user is logged in). User profile pages are accessible to the logged-in user whose information appears on that page. User profile pages are not publicly available on the website or available to any other registered users of the Summer Challenge Site. Aggregate minutes read by schools may be publicly available on the Summer Challenge Site and may appear elsewhere on Scholastic.com, but not in association with any particular user. Information about users registered by a teacher will appear in the teacher’s logged-in classroom page(s) as described above under Registration by Teachers.

For all Summer Challenge users who are children, we will store general age category information in our database, associated with each user, indicating whether that user is (i) in a category of users under 8 years of age, (ii) in a category of users 8 years of age or older but under 13 years of age, or (iii) in a category of users 13 years of age or older. We collect that information via the date of birth entered by the child when a child is asked to provide school information and/or a parent email address, or when students who were registered by their teacher log-in for the first time. We do not store the date of birth. We collect and store this general age information for the purpose of directing the user to the appropriate content area of the Summer Challenge Site and so that we know whether a parent’s permission is required for personally identifiable information to be collected from the user.

Any sweepstakes or contests offered to child users on the Summer Challenge Site will be conducted in accordance with the section “Newsletters, Sweepstakes and Contests on Summer Challenge and THE STACKS” below.

A child’s school information is automatically associated with the child if he or she is registered by his or her teacher as described above under Registration by Teachers . If the child registers directly on the Summer Challenge Site and wants to associate his or her minutes with his or her school, we collect a parent or guardian email address to collect the school information and related geographical information and get permission to use it as described herein. The parental notice email includes a link that takes parents to a webpage where parents can provide the school information via the drop-down menu described in this paragraph. Parents can also indicate that a child is homeschooled. If the parent provides the requested school information, we will send an email confirmation to the parent to allow the child to associate minutes read with his or her school. Minutes logged by the child while waiting for the parent to provide the school information will then be associated with the school.

If a parent does not give any requested permission within 14 days of email notification from us, we will delete the parent email address (unless we have received it separately, such as in connection with a newsletter sign-up, sweepstakes entry, a transaction on one of our stores or otherwise) and, if applicable, will not be able to collect the child’s school information. The child can still log minutes to the Summer Challenge, but they will not count towards the school total.

A registered user who logs in to the Summer Challenge via the Scholastic Reading Timer Mobile App can enter reading minutes through the App, and those minutes will be applied to the user’s account, and to the user’s school total, in the same way as minutes entered through the Summer Challenge Site. The App also asks for users to enter their first names, so that multiple users of the App (for example, multiple children in a household) can track their own reading minutes, separate from other users’ minutes. First names submitted on the App are stored locally on the user’s device only and are not transmitted to Scholastic or associated in our systems with any other information collected from or about the child in connection with the Summer Challenge or otherwise.

If a parent provides the requested school information for a child user, we may email the parent to request new consent for (a) any new uses of their child’s or student’s personally identifiable information or (b) collection of new types of personally identifiable information from the child, in the case of both (a) and (b), if such uses or types of personally identifiable information are materially different from those described herein or, in the case of parents, in the original notice email. We may require additional verification of identity depending on the nature of the personally identifiable information and/or the proposed use.

At the end of the Summer Challenge, with respect to child users, we will disassociate the child’s school information (if we have it) from his or her account and, if the child provided it to us, delete the parent’s email address (unless we have received it separately, such as in connection with a newsletter sign-up, sweepstakes entry, a transaction on one of our stores or otherwise). After the Summer Challenge is over, the child will continue to have a Scholastic.com account, including user name and password. The user’s minutes read, badges and prizes won will continue to appear in that user’s profile until September 30, 2013, after that date the minutes badges and prizes will no longer be accessible.

If you are a parent and want to delete your child’s account with Scholastic completely, see “How to Access, Change or Delete Information Collected About Your Child or Student; Revoking Permission” below.

Non-Personally Identifiable Information and Passive Tracking Technology

We (or our agents or affiliates on our behalf) may collect non-personally identifiable information through the use of various kinds of tracking technology, through our visitors’ voluntary submissions to us or upon our request. Tracking technology collects information about where our users go on the Summer Challenge Site and Scholastic.com and what they do there. By tracking page views and patterns, this technology can tell us various things, for example, which areas and features are favorites and which ones need improvement. Tracking technology may take various forms, including, for example, cookies or pixel tags. Cookies are bits of information sent to a user’s computer that do not, by themselves, give us any personally identifiable information about the user such as an e-mail address. Pixel tags are very small graphic images or small pieces of data embedded in images, also known as “web beacons” or “clear GIFs”. The Summer Challenge Site and THE STACKS may also use cookies known as “Flash” cookies, which are stored on the hard drive of the user’s computer or device using the Adobe Flash media player installed on your computer or device.

Most web browsers provide you with an opportunity to refuse or disable most cookies (but not Flash cookies). To refuse or disable Flash cookies, you must set the Flash player on your computer or device to reject or delete them. If you choose to disable, refuse, reject or delete cookies, some of the functionality of our sites may no longer be available to you. For more information about cookies, including further details about what they are and how to refuse them, please visit www.allaboutcookies.org. For more information about Flash settings, you can visit the Flash manufacturer’s website, currently located at www.adobe.com.

We may also collect internet protocol (or “IP”) addresses or other unique identifiers for the devices used to access our websites to obtain aggregate information on the site usage. An IP address is a number assigned to a computer by a Web server when a user connects to the internet. By itself, an IP address does not identify an individual user, but an IP address may be associated with general geographical information such as zip code or town. We use the information we find out from tracking IP addresses or other device identifiers in the aggregate, for example, to learn how many users entered a specific area of our site.

We do not use non-personally identifiable information (such as, but not limited to, a specific IP address) to assist in the identification of an individual user or device except as appropriate or necessary to comply with law; to protect our Site or other property; or to protect our users and others.

We may also share anonymous, aggregate, non-personally identifiable transaction data (for example, data about activities by all of our users, not any individual user, and without any information that identifies any individual user) with third parties, including without limitation third party service providers, who use such information to perform services for us and may also use it for their own purposes, such as to assess and improve the services they provide.

How to Access, Change or Delete Information Collected About Your Child or Student; Revoking permission

Parents or teachers who give permission or register child users and later want to revoke permission may do so at any time. To revoke Summer Challenge permission or to request to review or have deleted a child’s personally identifiable information from Scholastic’s records, and refuse to permit further use of a child’s personally identifiable information, parents or teachers may contact Customer Service at (800) 246-2986 or write to us at: e-Scholastic, 557 Broadway, New York, New York 10012, Re: 2013 Summer Challenge (to revoke permission for Summer Challenge) or Re: Parent/Teacher Request for Information (general requests). Parents can also print, complete and return this letter to the specified address; teachers can print, complete and return this letter to the specified address. We may ask for verification of identity to ensure that no personally identifiable information is provided to anyone other than the child’s parent or teacher.

If you revoke permission, your child’s or student’s Scholastic.com account will remain active, including user name and password, and the user’s minutes read, badges and prizes won will continue to appear in that user’s profile), but we will disassociate school information from your child’s account, which means that your child will no longer be able to log minutes in the Summer Challenge and will not be able to participate in the Read for the World Record challenge.

Parents can also request to have a child’s Scholastic.com account deleted in its entirety by contacting us at (800) 246-2986 or by writing to us at e-Scholastic, 557 Broadway, New York, New York 10012, Re: Child Account Deletion. We may ask for verification of identity.

More information about THE STACKS

THE STACKS is Scholastic’s site about books and reading for tweens, where children can create profiles and communicate with other children about books, authors and other subjects of interest.

On THE STACKS, users populate their public profile pages with static artwork and pre-written, un-editable text provided by Scholastic or postings that are screened by a moderator and stripped of personally identifiable information before they are posted. Similarly, all message board and similar postings such as comments on blogs are submitted to a moderator and not posted until they have been reviewed and all personally identifiable information is deleted.

On THE STACKS, users also have the option to friend other users, take polls and quizzes, play games, indicate likes and dislikes or basic biographical information by checking off generic items on lists under categories such as “Colors”, “Interests”, “Talents” and “Travels”, but no personally identifiable information is collected through these activities. The results of these activities are displayed in users’ STACKS public profiles but not in combination with any personally identifiable information.

For more information about THE STACKS, go to www.scholastic.com/kids/stacks/misc/faqs.htm.

Newsletters, Sweepstakes and Contests on Summer Challenge and THE STACKS

Child users can sign up for newsletters, sweepstakes and contests by submitting their email address along with an email address for their parent or guardian. This information is not combined with a child user’s registration information (if any) and is not included in or displayed on a child user’s public profile (if any). Personal information collected from entrants and/or their parents/legal guardians in connection with a sweepstakes or contest entry will be retained in accordance with Scholastic’s records retention policies for the promotion (for all entries: for one year following selection of the winner; for winners, up to three years) and any statutory retention periods.

In these instances, the child’s email address is used only to respond more than once to that child’s specific request in connection with a particular newsletter, sweepstakes or contest, and the parent/guardian email address is collected solely to provide parental notice of such use and an opportunity for the parent/guardian to let us know that he/she does not want the child to participate in such activity, to notify the parent if the child is selected as a potential winner and to coordinate fulfillment of the prize. We may also collect the child user’s first name only for the purpose of providing parental notice, and if so, the first name is not retained in the child user’s STACKS account (except to the extent that it may have been collected separately in connection with the user’s original STACKS registration, in the case of certain users who register or log in with existing STACKS user names established under a prior registration system). In connection with certain contests that may allow child users to submit additional information about themselves (such as an essay contest), we will get consent from the child’s parent or teacher before collecting that additional information, which we may do by email if the information will not be shared with third parties.

e-Cards on the Summer Challenge Site and THE STACKS

Child users can also use e-cards or “email this” or “invite a friend” features enabling users to share site features others. These features may require the user to provide his or her first name and last initial or screen name together with the first name, last initial and email address of the recipient. This information is not combined with the child user’s registration information in our database and is not included in or displayed on the child user’s Summer Challenge profile page or STACKS public profile, if applicable. Sender and recipient information is not retained after the e-card is sent (except to the extent such information was collected in connection with a child’s Summer Challenge or STACKS registration or separately in connection with another activity on Scholastic.com), and child users cannot freely type a message to include with the e-card or in the subject line.

Information Submitted by Adults

Except as specifically set forth herein, any personal information submitted by parents or other adults in connection with sweepstakes or contest offered to adults or otherwise on Scholastic.com will be handled in accordance with the Scholastic.com Privacy Policy.

General

Scholastic reserves the right to review user accounts to ensure adherence to our community rules and safety guidelines, such as any community rules we may post from time to time in connection with message boards, chats or other features, and the Scholastic.com Terms of Use. We may subsequently ban users from the system if we determine that they are in violation of any of these rules.

Contact Us

We can be reached at:

Scholastic Summer Challenge
Scholastic Inc.
557 Broadway
New York, New York, 10012

For information specific to Summer Challenge:
Email:
Call: 800-246-2986

For general inquiries:
Email:
Call: 1-800-SCHOLASTIC

The effective date of this Summer Challenge Privacy Policy is April 2013.