We provide the magic. You make the memories.


Located in the heart of SoHo, The Scholastic Store offers customized NYC kid's birthday parties and events in our one-of-a-kind venue for a Manhattan kid's birthday party, The Imagination Clubhouse or outside the store with our new custom party planning service Imagination Celebrations. Our Party Planner is here to meet all your birthday party needs, and you can choose from a variety of themes with prices and special features to match anyone's budget or work with our party planner for an event that is unique... an exclusive and custom birthday party straight out of your child's imagination! Click here for standard pricing details or contact us for more information about celebrating your Manhattan kid's birthday party with us.


Special Features (Additional fee)

  • Full Catering Menu
  • Magician
  • Character Appearance
  • Face Painter
  • Balloon Sculptor
  • Personalized Crafts and Themes
  • Photographer

Basic New York City Kid's Birthday Parties Include:

  • Party Admission for up to 10 kids
  • 90 minutes of Fun
  • Party Planner
  • Two Party Hosts
  • Story Time
  • Take-home Craft
  • Music, Dancing and Games
  • Cupcakes and Juice


Basic Party — $599


  • Party admission for up to 10 kids
  • Party planner
  • 90 minutes of fun with two party hosts
  • Take-home craft
  • Music, dancing, games and Story time
  • Cupcakes and juice

Deluxe Party — $799


Everything from the Basic Party PLUS:

  • Party admission for up to 15 kids
  • Helium balloons
  • Pizza

Super Deluxe Party — $1099


Everything from the Deluxe Party PLUS:

  • Party admission for up to 15 kids
  • Your choice of a Face Painter, Balloon Twister or a Clifford Visit


For all party packages, additional children are $30 each.




Ages 1-3 Animal Parade
Does your baby love lions, tigers and bears? Guests will create animal puppets to keep, play with musical instruments, and dance to the sounds of lions, tigers and bears. It's the ultimate pretend play party!
Ages 2-5 Clifford's BIG Birthday Bash!
The kids may be little, but the party is always BIG with Clifford. Kids will enjoy a special storytime and working together on a Big Red craft. The finale is truly BIG - when Clifford stops by for dancing,cupcakes and cuddling! It's the 'BIG'-gest party in town!
Ages 2-5 Farm Fun
Leave the city behind with some fantastic farm stories and animal crafts. Afterward, kids will 'moo've in a farmyard dance party and 'gobble' up some cupcakes! Not 'baaaaaa'd!
Ages 2 and up Extreme Racer
Boys and girls, start your engines! Extreme Racers only! Kids can build and decorate their very own wooden race car! Vroom! Vroom!
Ages 2-7 Dino Dig
The perfect party for aspiring paleontologists. Search for hidden dinosaurs in our fun-filled dig. Make dino puppets or create fossils to keep. Don't miss this DINO-mite party!
Ages 3-5 Royal Bash
A birthday party fit for a king or queen! Sign up for the ultimate Royal Bash! Each child will decorate a jeweled crown to bring home as a royal souvenir. Dancing and music round out your highness's royal birthday reign!
Ages 3-7 Space Shindig
Do the moonwalk at our intergalactic bash. Design your very own rocket and explore the galaxy! This party is out of this world!
Ages 3-7 Fabulous Fashions!
Glam up the runway with some of our best accessories and then sit down to design your own fabulous creations! The after-party is full of glamorous games and glitzy dancing! See you there, darling!
Ages 3-7 Hero Fest
Start your own league of superheroes! Kids will come up with their own super power and make their own hero cape so they can fly off to save the day!
Ages 3 and up Treasure Hunt
Adventure stories and a wild hunt for lost treasure get this party started! Shipmates will decorate their own treasure chest - a perfect keepsake for precious jewels and gold doubloons. One of our most popular parties!
Ages 4 and up Pajama Party
Do your kids love the idea of a pajama party? So do we! Music, stories, crafts, and snacks- all that's missing is the pillow fight! PJs are optional but either way, it's the perfect party for the 'tween set.
Ages 5 and up Super Scientist
What kid wouldn't be thrilled to see an exploding volcano and make multi-colored ooey-gooey slime? Yes- we make SLIME! It's sticky and gross and kids love it! Another popular party choice!
Ages 5 and up Young Wizard
Transform yourself into a wizard on your very own special day! Young wizards will hear magical stories and make a wand to keep as they concoct potions and cast bewitching spells. Our most charming and enchanting party!
Ages 5 and up Book Factory
Aspiring authors design, write and 'publish' their very first wire-o-bound book. Filled with oodles of crafts, it's over-the-top fun! A great theme for parties with mixed ages!


A Custom Party Planning Service


Every child's birthday party should be a celebration that is unique, memorable, fun - and most of all, their dream come true. The Scholastic Store is thrilled to announce Imagination Celebrations, a party planning service that will create an exclusive and custom birthday party straight out of your child's imagination!

Picture a Harry Potter wizard ball inside a fantasy re-creation of Hogwarts School of Witchcraft and Wizardry. Or imagine taking a field trip on a real Magic School Bus led by Ms. Frizzle and friends. From concept to completion, location scouting to luxury transportation, The Scholastic Store's party planners will produce a one-of-a-kind birthday wonderland for your little one's next special day.


Available Services

  • Personalized crafts, games and activities
  • Décor, from lighting to atmosphere design
  • Entertainment, including live bands, magicians, face painters, balloon artists, animal shows, costumed performers and character actors
  • Full catering, from too-good-to-be-true birthday cakes to gourmet creations for kids and adults
  • Location scouting - whether your home or an outside venue
  • Customized invitations, whether you want classic cards, DVDs, MP3s, or more!
  • Private luxury transportation for all guests, from the New York City area to the Hamptons
  • Videography and photography - everything you need to remember the big day!
  • Guest list management
  • Gift registries
  • ...and more!

557 Broadway (Between Prince & Spring Streets) - Soho NY - 212 343 6166 Stroller Entrance: 130 Mercer Street
Hours: Mon-Sat 10:00 a.m. - 7:00 p.m. / Sun 11:00 a.m. - 6:00 p.m.
Visitor Information

Birthday Party Ideas for Kids, Themes for Kids' Birthday Parties,The Imagination Clubhouse: a Unique Party Space in SoHo,
Top Tips for a Great Kids' Party, Kid Friendly Catering

contact events gifts home parties rewards shop email