Parent & Child Magazine

What's Hot

Our 2012 Family Of the Year

Meet the Burgesses of Homestead, FL, who wowed us with their passion for rescuing dogs in need. They earned top honors — and $20,000 in college savings bonds!

Sports Crafts for the Whole Family

Young and old sports fans will cheer for these winning crafts.

How to Set Sensible Family Rules

Consider the differences between your family rules and those of others.

4 Outdoor Learning Games

These exciting outdoor activities pack a learning punch.

Seaside Strolls: Guided Nature Tours at Family-Friendly Beaches

At these four sandy sites, guided nature tours add to the joys of playing in the waves.

Preparing Your Child for a Newborn's Arrival

It’s perfectly normal for children to experience mixed emotions as your family expands.

Giveaways and Sweepstakes

Web Exclusives

Apps That Foster Creativity For All Ages

These interactive resources foster creativity, thinking skills, and applied knowledge.

Perfect Picture Books for Spring

April showers bring great stories! In honor of Children's Book Week this week (May 7 to 13), we've selected six fun new titles for your next sit-down and cuddle-up storytime together.

5 Great Autism Reads

In honor of National Autism Awareness Month this April, pick up one of these books. Some speak to parents and siblings of autistic children while others reach out to the general public.

The Rise of the Teenage Foodie

iCarly star Reed Alexander, an aspiring celebrity chef, is on a mission to make healthy foods cool in schools.

A Recipe for Trying New Foods

Katie Workman, chef and cookbook author, has a motto in the kitchen with her two sons: try everything.

Why Impulse Control Is Harder Than Ever

Many young children struggle with impulse control. These tips and suggestions will help manage behavior and maximize learning potential.

More From Parent & Child Magazine

Parent & Child Magazine

Scholastic Parent & Child magazine knows that motherhood is a role of a lifetime. But we also understand that mom defines herself as so much more. Our creative content helps mom nurture, support, and advocate for her whole family both at home and in school while also providing the woman inside with inspired thinking to meet her own needs. Each issue features practical articles on child development, health and well-being, classroom success, community connection, travel, food, and activities to do together all written in a lively and reassuring voice that respects her time, judgment, and wisdom.

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About Us

Editor-in-Chief: Nick Friedman
Art Director: Carolyn Veith Krienke
Senior Editor: Samantha Brody
Associate Art Director: Jennie Utschig
Senior Designer: Judy Wong
Copy Editor: Rachael Taaffe
Assistant Editor: Elizabeth Callahan
Photo Editor: Debbie Cohn-Orbach
Contributing Editors: Carolyn Buchanan, Lambeth Hochwald, Joshua Sparrow, M.D.

Digital Manager: Tom Booth
Digital Editor: Megan Hess

President, Consumer and Professional Publishing: Hugh Roome
Vice President, Publisher: Jeff Wellington
Associate Publisher: Stefanie Angeli

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The mission of Scholastic Parent & Child magazine is to provide the most relevant content to moms with children from birth to 12 years old. We focus on the most important topics to working, busy moms: development, well-being, health, activities, travel, fashion, and food. All of the editorial content in Scholastic Parent & Child is true to life, giving moms answers to their most important questions while also bringing an element of joy to parenting.

Scholastic Parents Media is a broad reach media company focused on reaching the key purchaser: mom. SPM raises the bar for marketers.

B – Brand - the power and trust of the Scholastic brand ranks #1 for mom.

A – Affinity of content - with the most relevant, true-to-life content.

R – Results - SPM Media delivers the strongest ROI among parenting publications. We are ranked #1 in recall and engagement and deliver 53 percent more purchases than our nearest competitor. The power of the Scholastic brand and our focused content deliver the strongest ROI among parenting publications.

To find out more about advertising in Scholastic Parent & Child, please call 212-343-6140.

Parent & Child Media Kit