U.S. EDITION

What Kids Want in Books

Children across age groups overwhelmingly agree that their favorite books—and the ones they are most likely to finish—are the ones they pick out themselves.

Children’s Agreement with Statements

Base: Children Ages 6–17


Above all, children want books that make them laugh.

Things Children Look for When Picking Out Books to Read for Fun

Base: Children Ages 6–17


What children want in books varies by age.

Things Children Look for When Picking Out Books to Read for Fun

Base: Children Ages 6–17


Parents often want the same things in books for their children as kids want for themselves.

Comparison of Things Children Want in Books to Things Parents Want in Books for Their Kids

Base: Children Ages 6–17 and Parents of Children Ages 6–17


Nearly three-quarters of both boys and girls (73%) say they would read more if they could find more books they like.

Children’s Agreement with Statement: “I would read more if I could find more books that I like”

Base: Children Ages 6–17


Three in 10 parents (31%)—especially parents of boys—agree that their child has trouble finding books he or she likes.

Parents’ Agreement with Statement: “My child has trouble finding books he/she likes”

Base: Parents of Children Ages 6–17


Many of the activities parents engage in to encourage their children to read books for fun center on providing choice and access to books.

Things Parents Do to Encourage Their Child to Read Books for Fun

Base: Parents of Children Ages 6–17


As children grow older, parents are less likely to engage in activities to encourage reading, but more likely to make ebooks available.

Things Parents Do to Encourage Their Child to Read Books for Fun

Base: Parents of Children Ages 6–17


The percentage of children who have read an ebook has increased steadily since 2010.

Percentage of Children Who Have Read an eBook

Base: Children Ages 6–17


The percentage of children who have read an ebook has increased across all age groups.

Percentage of Children Who Have Read an eBook

Base: Children Ages 6–17


While home is the most common place for reading ebooks, the percentage of kids who read ebooks at school has nearly doubled since 2012.

Percentage of Children Who Read eBooks at Home, School or Elsewhere

Base: Children Ages 6–17


Yet the majority of children who have read an ebook (77%) say most of the books they read are in print.

How Children Read Books for Fun

Base: Children Ages 6–17 Who Have Read an eBook


SPOTLIGHT:
Print Books in a Digital World

Nearly two-thirds of children (65%)—up from 2012 (60%)—agree that they’ll always want to read print books even though there are ebooks available.

Children’s Agreement with Statement: “I’ll always want to read books printed on paper even though there are ebooks available”

Base: Children Ages 6–17


Compared to 2012, children who have read an ebook—especially younger kids—are more likely to say they prefer reading print books and are less likely to say they prefer reading ebooks.

How Children Prefer to Read Books: Print vs. eBooks

Base: Children Ages 6–17 Who Have Read an eBook


Among children who have not read an ebook, interest in ereading has dropped significantly since 2012.

Percentage of Children Who Are Interested in Reading eBooks

Base: Children Ages 6–17 Who Have Not Read an eBook


When it comes to reading books for fun, nearly half of all parents (48%)—especially parents of younger children—prefer their child read print books over ebooks, while the same percentage of parents does not have a preference. This remains consistent with parents’ views in 2012.

Parents’ Book Preferences for Their Child: Print Books vs. eBooks

Base: Parents of Children Ages 6–17


Home libraries are comprised predominantly of print books, many of which are children’s books. In homes with ebooks, six in 10 (59%) parents say the ebook collection is mostly books for adults.

Average Number of Print and eBooks in Home

Base: Parents of Children Ages 6–17

 

Percentage of Children’s vs.
Adult Books in Home

Base: Parents of Children Ages 6–17 Who Say There Are Print Books/eBooks in Their Home

 

Favorite Books or Series of Children Ages 6-8


Favorite Books or Series of Children Ages 9-11


Favorite Books or Series of Children Ages 12-14


Favorite Books or Series of Children Ages 15-17