HISTORY

The Kids & Family Reading Report is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids’ reading frequency and attitudes toward reading. It is a biennial report with 2019 unveiling the seventh edition, released in three installments.

In 2015, the first international report was unveiled in the United Kingdom, followed in 2016 by India and Australia, and Canada in 2017.

STUDY METHODOLOGY

• The study was managed by YouGov and was fielded between September 6, 2018 and October 4, 2018. The total sample size of 2,758 parents and children includes:
  
  
  • 678 parents with children ages 0–5,
  • 1,040 parents with children ages 6–17, plus one child ages 6–17 from the same household.
     
• Parents of children ages 6–17 completed their survey questions first before passing the survey on to one randomly selected child in the target age range. The survey sample was sourced and recruited by GfK using their nationally representative KnowledgePanel®¹ .
   
• To further ensure proper demographic representation within the sample, final data were weighted according to the following benchmark distributions of children ages 0–17 from the most recent (March 2018) Current Population Survey (CPS) from the U.S. Census Bureau:
  
  
  • Child gender within each of six age groups (0–2, 3–5, 6–8, 9–11, 12–14, 15–17), region, household income, and child race/ethnicity.

ADDITIONAL METHODOLOGY

• Some survey language was modified in age-appropriate ways to ensure comprehension among children ages 6–8.
  
  
• Children ages 6–8 were not asked some survey questions that involved more sophisticated thinking than is reasonable to ask 6–8 year-olds.
  
  
• Parents were invited to help young children read the survey but they were asked to allow children to independently answer all questions. At the end of the survey, children were asked to record the degree to which a parent helped them with the survey. Consistent with prior research, an analysis comparing the responses of children with and without parental involvement showed no significant differences.
  
  
• Virtually all (99%) of the adults interviewed were the parent or stepparent of the child surveyed. Therefore, throughout this report, we refer to adult respondents as “parents.”
  
  
• Ethnicity and Race data were collected using the United States Census Bureau approach; where race and ethnicity are two distinct concepts. An individual can select one or more of the following: White, Black or African American, Asian, American Indian and Alaska Native, Native Hawaiian and Other Pacific Islander, or some other race.
  
  
• According to the Census Bureau, ethnicity determines whether a person is of Hispanic origin or not. For this reason, ethnicity is broken out in two categories, Hispanic or Latino and Not Hispanic or Latino. Hispanics may report as any race.
  
  
• For the purposes of subgroup analysis, four groups are compared to each other: Hispanics (of any race); Non-Hispanic Whites; Non-Hispanic Blacks; and Non-Hispanic Multiple race, Asian, or Other races. These labels are shortened throughout the report to: Hispanic; White; Black; Multiple, Asian or Other.
  
  
• Data may not sum to 100% due to rounding.

SCHOLASTIC INC.

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of literacy curriculum, professional services and classroom magazines, and a producer of educational and entertaining children's media. The Company creates and distributes quality books and ebooks, print and technology-based learning programs for pre-K to grade 12 and other products and services that support children's learning and literacy both in school and at home. With 14 international operations and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail and online. True to its mission of 98 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.

YOUGOV

YouGov is a global provider of analysis and data generated by research in 42 markets. As market research pioneers, YouGov’s data consistently outperforms others on accuracy, as concluded by Pew Research. YouGov’s custom research specialists conduct a full spectrum of quantitative and qualitative research providing comprehensive market intelligence to the world’s leading businesses and institutions.