Read Every Day Holiday Campaign

Literacy Champion Spotlight

The Holiday Season is here! People are already in the spirit: holiday music in stores, decorations everywhere you go, and commercials on TV.
This year, Scholastic, The UPS Store and Marine Toys for Tots Foundation are gearing up for the holidays with the Read Every Day Holiday Campaign to promote the love of reading and encourage all families to help give books to kids who need them most, including those who lost books due to Hurricane Sandy.

Here’s how you can help:

Download Storia®, Scholastic’s teacher-recommended children’s ereading app, and help pass on the reading to kids in need. Upon downloading Storia, families will receive five free children’s ebooks to start a home digital library. For every additional ebook purchased on Storia now through Dec. 31, 2012, Scholastic will donate a children’s book to a child in need through the Toys for Tots Literacy Program (with a minimum of 50,000 books committed).
Visit a participating The UPS Store location across the U.S. now through Dec. 31, 2012 to purchase a donation card to benefit the Toys for Tots Literacy Program, a year-round initiative of the Marine Toys for Tots Foundation. Every dollar donated helps provide new books from Scholastic for less fortunate children in local communities throughout the U.S. Customers can also donate online at The UPS Store Facebook page. As part of the longstanding collaboration with Scholastic Literacy Partners, The UPS Store location that raises the most money during the holidays will receive 500 books to share with families in their local community.

This holiday literacy drive is part of Scholastic’s global literacy campaign, Read Every Day. Lead a Better Life, an effort to help all children experience the love of reading and owning a book.

Help us spread the holiday cheer – give the gift of ereading and we’ll donate a book. It’s that easy.
Happy ereading!