upsRegisterContentPopularity = {
    registerView: function(content_type, description, url) {
        return this.call('viewed', content_type, description, url);
    },
    registerShare: function(content_type, description, url) {
        return this.call('shared', content_type, description, url);
    },
    call: function(action, content_type, description, url) {
        $.ajax({
            type: 'POST',
            url: '/ups/statistics/' + action + '.json',
            data: {content_type: content_type, description: description, url: url}
        });
        return false;
    }
}