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Media
Contact:
Stefanie Acken
BENDER/HELPER IMPACT (for Scholastic)
Stefanie_acken@bhimpact.com
212/689-6360
SCHOLASTIC MEDIA
ANNOUNCES SECOND SCHOLASTIC TITLE FOR THE LEAPSTER LEARNING GAME SYSTEM NOW AVAILABLE
Critically-Acclaimed I SPY Challenger Offers
Children An Exciting Way To Learn and Play
New York, NY-October 20, 2005 -Scholastic
Media (SM), a leading producer of quality, family-oriented media including feature films, home video,
TV and software, today announced the availability of Scholastic's award winning I SPY™
Challenger title for the popular Leapster™ learning game system from LeapFrog Enterprises,
Inc.
I SPY Challenger is one of SM's most critically acclaimed titles, winning the
prestigious Oppenheim Toy Porfolio Platinum Award, the Bologna New Media Prize and accolades from the
Parents Television Council and the Lion and Lamb Project. Originally released in 2002 for the GameBoy
Advance, I SPY Challenger for the Leapster learning game system combines the
intriguing photographs and riddles of I SPY with the fast-paced games that kids crave. Children
solve dozens of brain-teasing I SPY riddles that build their problem-solving and language skills,
as well as find great games that guarantee hours of fun.
With over 80 levels of game play, I SPY Challenger for the Leapster learning
game system also features a leader board that tracks scores as well as customized help that allows kids
to play with confidence. I SPY Challenger is available for the MSRP of $24.99
at retail stores nationwide.
"Scholastic is thrilled to introduce I SPY Challenger, the second title
from our award-winning library of interactive content, to the Leapster," said Alan Waldman, Senior
Vice President for Scholastic Media's Interactive Products Group. "I SPY has found great
success as an interactive brand and Scholastic is pleased to captivate a new audience with the clever
rhyming riddles and games of I SPY Challenger on the Leapster."
About the Leapster Learning Game System
The Leapster learning game system, the award-winning handheld from LeapFrog, is the only educational
option for parents seeking a portable video game system that fully engages children to learn while they
play. Introduced in 2003, the Leapster learning game system has won dozens of industry awards, including
dual Toy of the Year (TOTY) awards in 2004 -- for the Most Innovative Toy and Best Educational Toy. The
Leapster learning game system library includes a wide range of software titles that teach essential skills
for preschool through fourth grade.
About I SPY
Scholastic's best-selling I SPY picture books, with more than 24 million
books in print since 1992, introduce children to the basic principle of rhythm and rhyme while strengthening
their visual discrimination and problem-solving skills through Jean Marzollo's delightful riddles and
Walter Wick's captivating photographic images. In 2003, I SPY jumped off the
pages and onto the screen with an animated series airing on HBO Family that was recognized with an Emmy
Award. The first two VHS/DVD titles released by HBO Video recently garnered a Parents' Choice award, with
additional releases scheduled for this year. I SPY continues to be a hit in
the digital world, as well, with an award-winning CD-ROM series that consistently ranks as a best-seller
and a Web site that receives nearly one million page views every month.
About Scholastic Media
Scholastic Media (SM) is the entertainment and media division of Scholastic Inc., the global
children's publishing and media company. A proven leader and innovator in the children's entertainment
landscape and award-winning licensor and marketer of children's properties worldwide, SM ranks as one
of the foremost producers of quality, family-oriented content for all platforms including television programming,
feature films, home entertainment, interactive and the Internet.
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's
books and a leader in educational technology. Scholastic creates quality educational and entertaining
materials and products for use in school and at home, including children's books, magazines, technology-based
products, teacher materials, television programming, film, videos and toys. The Company distributes its
products and services through a variety of channels, including proprietary school-based book clubs, school-based
book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries
and television networks; and the Company's Internet site, www.scholastic.com.
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