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Runi Krishnamurty
Access Communications
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SCHOLASTIC ANNOUNCES I SPY™ CHALLENGER; THE FIRST
I SPY™ TITLE FOR NINTENDO® GAME BOY® ADVANCE
Whether on a Long Car Ride, on a Family Vacation, or in a Restaurant, Kids Can Enjoy I SPY Wherever They Go
NEW YORK (May 22, 2002) — E3 EXPO — Scholastic Inc. (NMS: SCHL), the global children's publishing and media company, today announced the October release of I SPY Challenger — the first Scholastic title created for the Nintendo Game Boy Advance. By combining the unique brand attributes of the award-winning I SPY CD-ROM series and the portable play of the Nintendo Game Boy Advance, I SPY Challenger offers kids on-the-go all the challenging riddles and fast-paced games they've grown to love. The release of I SPY Challenger marks the seventh title in the best-selling I SPY software series.
"Given the popularity of the I SPY series and the strong appeal of the Game Boy Advance, we felt that creating an I SPY game that kids could play anytime, anywhere was a natural progression," said Donna Iucolano, President, Scholastic Software and Internet Group. "Kids will like the fact that I SPY Challenger is easy to play at first, but it's tough to master given the multiple levels."
I SPY Challenger, for children ages six to 10, combines for the first time in a handheld video game the challenging riddles of I SPY with fast-paced games like "Hoop Drop," "Match Attack" and "Grid Grab." Quick hands and a sharp mind will help kids advance to the bonus rounds, hit the wild cards, earn secret codes, unlock activities, and find all the hidden objects. With 84 levels and thousands of ways to play, I SPY Challenger offers a new experience every time.
I SPY, introduced in 1992, is a best-selling book series that boasts 22 titles and more than 20 million copies sold worldwide. The award-winning I SPY CD-ROM series is a consistent top-seller with more than 1.2 million units sold and more than 50 awards including three Oppenheim Toy Portfolio Platinum Awards, the SIIA Codie Award, and the Milia D'Or Award for Best Children's Software. The I SPY television series will be coming soon to HBO Family.
I SPY Challenger will be available nationwide in October 2002 for a SRP of $29.95.
About Scholastic
Inc.
Scholastic (NMS: SCHL) is the world's largest publisher and distributor of children's books. As a global children's publishing and media company serving the needs of parents, teachers, and children, Scholastic provides proprietary book and software distribution through school book clubs, school book fairs and to classrooms, as well as through the retail trade. Since 1920, Scholastic has created quality educational materials for schools and has expanded its reach to include the distribution of books, software, toys, online learning services and television programming directly to the home. Scholastic's Grolier division is the leading print and online publisher of children's reference materials and the leader in children's direct-to-home book clubs. Internationally, Scholastic operates wholly owned companies in Argentina, Australia, Canada, Hong Kong, India, Indonesia, Ireland, Malaysia, Mexico, New Zealand, The Philippines, Singapore, Taiwan, Thailand and the United Kingdom. The U.S. Scholastic web site http://www.scholastic.com is a leading provider of educational services online for parents, teachers and children.
About Nintendo of America
As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy®, Nintendo® 64, Game Boy Advance and NINTENDO GAMECUBE. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.4 billion video games worldwide, creating enduring industry icons such as MarioÆ and Donkey KongÆ and launching such franchises as Zelda® and PokÈmon®. As a wholly owned subsidiary, Nintendo of America, Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operation in the Western Hemisphere.
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