2014 Drive2Life Student PSA Contest

Open to Students in Grades 6–12


< Return Home

Thank you to all who entered. The contest is now closed.
Check back in April 2014 for a list of winners.


How to Enter

Passengers who get into cars with impaired drivers can be putting their lives in jeopardy—this includes teen passengers riding with friends who are under the influence of alcohol or drugs, or who are driving drowsy.

Now students in grades 6-12 can help promote passenger and driver safety in impaired-driving situations by entering the Drive2Life Contest.

To enter, each participating student must create a storyboard or written script for a 30-second public service announcement (PSA).

The PSA must feature a scenario showing how teen passengers and drivers can prevent, avoid, or get out of an impaired-driving situation.

Click below for complete details on the contest and how to enter:

Judging Criteria

Entries will be judged on the following criteria:

  1. Originality and creativity (20 points) (Is the PSA concept unique and creative?)

  2. PSA concept (50 points) (Does the PSA clearly and accurately address the contest topic? Is the strategy used by the teens in the scenario effective? Does the PSA raise awareness about and promote passenger and driver safety in an impaired-driving situation?)

  3. Clarity of message (20 points) (Is the idea communicated clearly? Is the PSA well organized?)

  4. Quality of writing (10 points) (Does the PSA reflect proper spelling and grammar?)

Prizes

The Grand Prize winner receives $1,000 and will embark on a trip to New York City, where a professional film crew will transform the student's vision into a 30-second commercial! Four runners-up (two from grades 6-8, and two from grades 9-12) each will receive $500.

The teacher of each student winner will receive a classroom subscription to a relevant Scholastic magazine (30 student editions and one teacher's guide) for the 2014-2015 school year.

See Official Rules for details. No purchase necessary. Void where prohibited. 

Contest Overview

  • Entries must be storyboards or written scripts that illustrate the PSA topic, and should be 30 seconds in length.

  • Videos will not be accepted.

  • Individual entries only—no group entries are permitted.

  • Each entry must have a completed and signed contest entry form securely attached to it. Download the entry form below. (Note: You may want to print and complete the teacher portion of the form before copying it for students.)

  • Online submissions are not permitted.

  • Entries with completed entry forms must be mailed to: Drive2Life Contest, Scholastic Inc., 557 Broadway, Office 519, New York, NY 10012.

Contest Deadline

Entries must be postmarked by February 12, 2014, and received by February 19, 2014.

Winners List

For a list of the winner and runners-up (available after April 1, 2014), send a self-addressed, stamped envelope to: Drive2Life Winners' List, Scholastic Inc., 557 Broadway, Office 519, New York, NY 10012.