2017 Drive2Life Student PSA Contest

Help Prevent Distracted Walking
For Students in Grades 6–12


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Thank you to all who entered the Drive2Life Contest. The contest is now closed. Check back in April 2017 for a list of winners.

How to Enter

Each participating student must create a storyboard or written script for a 30-second public service announcement (PSA) to help prevent distracted walking.

One Grand Prize winner will win $1,000 and a trip to NYC to have his or her PSA filmed professionally. Plus, the winner and his or her PSA video will be featured on Teen Kids News and in select Scholastic magazines! See the Prizes section below for more details.

Click here for complete details on the contest and how to enter:

Contest Deadline

Entries must be postmarked by February 3, 2017, and received by February 17, 2017.

Contest Overview

  • Entries must be storyboards or written scripts on 8.5 x 11-inch paper that illustrate the PSA topic—preventing distracted walking—and should be 30 seconds in length.
  • No videos, discs, and digital submissions will be accepted.
  • Only individual entries will be accepted–no group PSAs permitted.
  • Teachers may mail entries in one envelope for the class.
  • Each entry must have a completed and signed contest entry form stapled to it. Download the entry form above. (Note: You may want to print and complete the teacher portion of the form before copying the entry form for students.)
  • Online submissions are not permitted.
  • Entries with completed entry forms must be mailed to: Drive2Life Contest, Scholastic Inc., Attention: C. Caulfield, 557 Broadway, New York, NY 10012.

Judging Criteria

Entries will be judged on the following criteria:

  1. Originality and creativity (30 points) (Is the PSA unique and creative?)
  2. PSA concept (30 points) (Does the PSA clearly and accurately address the contest topic—preventing distracted walking? Are the message and concept effective?)
  3. Clarity of message (30 points) (Is the idea communicated clearly? Is the PSA well organized?)
  4. Quality of writing (10 points) (Does the PSA reflect proper spelling and grammar?)

Prizes

The Grand Prize winner receives $1,000 and a trip to New York City, where a professional film crew will transform the student’s vision into a 30-second commercial! The winner and PSA video will be featured on Teen Kids News and in select Scholastic magazines.

Four runners-up (two from grades 6–8 and two from grades 9–12) each will receive $500.

The teacher of each student winner will receive a classroom subscription to a relevant Scholastic magazine (30 student editions and one teacher’s guide) for the 2017–2018 school year.

See Official Rules for details. No purchase necessary. Void where prohibited.

Winners' List

For a list of winners (available after April 1, 2017), send a self-addressed, stamped envelope to: Drive2Life Winners’ List, Scholastic Inc., Attention: C. Caulfield, 557 Broadway, New York, NY 10012.