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2016 Drive2Life Student PSA Contest

Help Prevent Distracted Walking

For Students in Grades 6–12


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Thank you to all who entered the Drive2Life Contest. The contest is now closed. Check back in April 2016 for a list of winners.

Contest Overview

Each participating student must create a storyboard or written script for a 30-second public service announcement (PSA) to help prevent distracted walking.

One Grand Prize student winner will receive $1,000 and a trip to New York City to work with an Emmy-winning director to turn his or her vision into a 30-second PSA. Plus, the winner will be featured on the nationally broadcast TV show Teen Kids News and in select Scholastic magazines. See the Prizes section below for more details.

Click here for complete details on the contest and how to enter:

Contest Deadline

Entries must be postmarked by February 5, 2016, and received by February 19, 2016.

How to Enter

  • Entries must be storyboards or written scripts on 8.5 x 11-inch paper that illustrate the PSA topic—preventing distracted walking—and should be 30 seconds in length.
  • Videos, disks, and digital submissions will not be accepted.
  • Individual entries only. NO GROUP ENTRIES ARE PERMITTED.
  • Each entry must have a completed contest entry form signed by a parent or legal guardian stapled to it. Download the entry form above. (Note: You may want to print and complete the teacher portion of the form before copying the entry form for students.)
  • Online submissions are not permitted.
  • Entries with completed entry forms must be mailed to: Drive2Life Contest, Scholastic Inc., 557 Broadway, Office 512, New York, NY 10012.

Judging Criteria

Entries will be judged on the following criteria:

  1. Originality and creativity [30 points] (Is the PSA unique and creative?)
  2. PSA concept [30 points] (Does the PSA clearly and accurately address the contest topic—preventing distracted walking? Are the message and concept effective?)
  3. Clarity of message [30 points] (Is the idea communicated clearly? Is the PSA well organized?)
  4. Quality of writing [10 points] (Does the PSA reflect proper spelling and grammar?)

Prizes

One Grand Prize student winner will receive $1,000 and a trip to New York City to work with an Emmy-winning director to turn his or her vision into a 30-second PSA. The winner's filming experience and the PSA will be featured on the nationally broadcast TV show Teen Kids News. Plus, the winner will be featured in select Scholastic magazines, and the video of the PSA may be posted on NRSF’s and Scholastic’s websites.

Four runners-up (two from grades 6–8 and two from grades 9–12) each will receive $500.

The teacher of each student winner will receive a classroom subscription to a relevant Scholastic magazine (30 student editions and one teacher’s guide) for the 2016–2017 school year.

See Official Rules for details. No purchase necessary. Void where prohibited.

Winners List

For a list of winners (available after April 1, 2016), send a self-addressed, stamped envelope to: Drive2Life Winners List, Scholastic Inc., 557 Broadway, Office 512, New York, NY 10012.