The Big Ideas have been featured since 2000 through classic storytelling in each and every television episode that airs on PBS KIDS - which conclude with a vignette featuring Clifford and his friends in a variety of scenarios where they model (or learn to model!) each of these ten Big Ideas. As part of Clifford's BE BIG campaign, we aim to give you suggestions as to how to bring the Big Ideas to life each and every day.
It only takes a little to BE BIG!|
Clifford's Big Ideas are central to the BE BIG initiative. They represent the social and emotional challenges that children face and must master in the course of development - and remind adults that, through their actions and behaviors, they too can BE BIG.
  It is not always easy to accept everyone at first glance. Children sometimes have fears and apprehension about situations or people they are not sure about. Teaching them about the importance of looking beyond what someone appears to be is one way of helping them understand themselves and others. Listening to children's thoughts and discussing their feelings will help them form opinions about what's best for them when they are unsure or afraid.   
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