The Big Ideas have been featured since 2000 through classic storytelling in each and every television episode that airs on PBS KIDS - which conclude with a vignette featuring Clifford and his friends in a variety of scenarios where they model (or learn to model!) each of these ten Big Ideas. As part of Clifford's BE BIG campaign, we aim to give you suggestions as to how to bring the Big Ideas to life each and every day.
It only takes a little to BE BIG!|
Clifford's Big Ideas are central to the BE BIG initiative. They represent the social and emotional challenges that children face and must master in the course of development - and remind adults that, through their actions and behaviors, they too can BE BIG.
  The process of learning to become honest and truthful begins early in a child's life. A child's pattern of social growth will most likely mirror his or her own environment. Some of the best examples for a child are simple situations in the home. Communicating with a child about choices, consequences, and showing respect on a regular basis gives the child positive reinforcement about the value of being truthful. By encouraging discussions about honesty and truthfulness, the child becomes more aware that this characteristic is an important part of their individual personality.   
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