Clifford's Big Ideas are central to the BE BIG initiative. They represent the social and emotional challenges that children face and must master in the course of development - and remind adults that, through their actions and behaviors, they too can BE BIG.

The Big Ideas have been featured since 2000 through classic storytelling in each and every television episode that airs on PBS KIDS - which conclude with a vignette featuring Clifford and his friends in a variety of scenarios where they model (or learn to model!) each of these ten Big Ideas. As part of Clifford's BE BIG campaign, we aim to give you suggestions as to how to bring the Big Ideas to life each and every day.

It only takes a little to BE BIG!
Work Together
How YOU can BE BIG | Episodes & Activities | Watch a Clip

By interacting with other children, a child learns to enjoy people outside of their own family unit. Opportunities for a child to share a common goal with other children provide important lessons for growing up. Being with others and establishing positive relationships within a group can enrich a child's experiences and give that child confidence.

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Clifford's Big Ideas
Share
Play fair
Show Respect
Work Together
Be Responsible
Be Truthful
Be Kind
Believe in Yourself
Be a Good Friend
Help Others
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