This year is the biggest BE BIG™ campaign yet because it’s being kicked off on Clifford’s 50th Birthday! BE BIG™ is a national campaign that invites everyone, big and little, to take action and raise awareness for how CLIFFORD'S BIG IDEAS can make the world a better place.

The mission of BE BIG is to recognize and reward others for their BE BIG actions, to catalyze change in local communities and to provide resources for everyone to share BIG ideas.