Radon Awareness Group
The Radon Awareness Group created a campaign to inform their community about the dangers of radon. By mailing out radon test kit coupons, the team encouraged everyone to take action and test their homes for radon. They reinforced this message through MySpace, YouTube, and their online blog. The team spoke about their project on Channel 1, which aired in 10,000 schools, spreading awareness to six million students.