Presenting Persuasively (Grades 9-12)
To review the elements of persuasive communication and to understand how to combine all elements into an effective persuasive presentation.
- Pen and paper
BACKGROUND DISCUSSION (20 minutes)
- Explain to students that a persuasive presentation is an important part of persuasive communication. Attention-grabbing images, exciting word choices, and vivid, colorful designs work together to make an electrifying and effective persuasive presentation that will help sell a point of view or product.
- Remind students that the primary aim of persuasive presentation is to persuade someone to adopt a point of view or to influence a person's actions.
- Review the qualities of effective persuasive communication with students. There must be:
- Knowledge of the audience.
- Concrete, specific details that are informative and support your point of view.
- Effective persuasive word choices that will appeal to the target audience.
- A visually attractive presentation.
WRITING ACTION (20 minutes)
Distribute copies of Presenting Persuasively (Grades 9-12) Student Reproducible.
Explain to students that most commercials and films are planned out using storyboards. A storyboard is a series of colorful illustrations that display the sequence of events in the commercial. It is essentially a comic strip of a commercial that is used to help people visualize the scenes and find potential problems before they occur. Have each team create a storyboard for their commercial using colored markers.