Presenting Persuasively (Grades 9-12)

• PRINT
• EMAIL

OBJECTIVE
To review the elements of persuasive communication and to understand how to combine all elements into an effective persuasive presentation.

MATERIALS

• Pen and paper

REPRODUCIBLES

1. Presenting Persuasively (Grades 9-12) Student Reproducible  (PDF)
   

DIRECTIONS
BACKGROUND DISCUSSION (20 minutes)

1. Explain to students that a persuasive presentation is an important part of persuasive communication. Attention-grabbing images, exciting word choices, and vivid, colorful designs work together to make an electrifying and effective persuasive presentation that will help sell a point of view or product.
   
   
2. Remind students that the primary aim of persuasive presentation is to persuade someone to adopt a point of view or to influence a person's actions.
   
   
3. Review the qualities of effective persuasive communication with students. There must be:
   
   
• Knowledge of the audience.
• Purpose.
• Concrete, specific details that are informative and support your point of view.
• Effective persuasive word choices that will appeal to the target audience.
• A visually attractive presentation.
  
  
4. Divide students into teams. Have teams brainstorm one persuasive sentence or slogan that captures the essence of their product. Each group should then select a spokesperson to deliver the slogan to the class.
   
   
5. Ask students to vote for the best slogan after all groups have presented. Lead a discussion about why the slogan students voted for is most effective. Discuss how the others could be improved.
   
   
6. Encourage teams to finalize their overall marketing details for their product.

WRITING ACTION (20 minutes)

Distribute copies of Presenting Persuasively (Grades 9-12) Student Reproducible.

LESSON WRAP-UP

Explain to students that most commercials and films are planned out using storyboards. A storyboard is a series of colorful illustrations that display the sequence of events in the commercial. It is essentially a comic strip of a commercial that is used to help people visualize the scenes and find potential problems before they occur. Have each team create a storyboard for their commercial using colored markers.