Source
Administrator Magazine
Scholastic Administrator is a must-read resource for 240,000 of today's results-driven school leaders. Every issue features leadership for education executives, insight and analysis into what's next in education, and reporting on cutting-edge technologies in real life applications.

5 Ways to Improve your Community Relations

By Kris Houser | September 2004

When turmoil hits a school district, as in a few noteworthy cases of late, it's critical to already have community support solidly in place. The National School Public Relations Association (www.nspra.org) offers administrators these tips on maximizing community-relations initiatives:

Ask parents to serve on hiring committees. Invite them to help pre-screen applications and to serve on employee-interview teams. Their perspective is important-and they'll learn about the hiring process.

Use automated e-mail notification systems. Include a space on your web site where parents can keep in the loop by adding their e-mail address to the district distribution list. Use these lists to generate quick messages for emergency weather closings and other events.

Create a separate PR office e-mail address to organize information and enhance the district's professional stature.

Hold a customer-service training workshop for your staff. Often, administrative assistants and other staff are a parent's first and only exposure to school or district administration. Review the principles of good customer service with these employees to improve communication.

Market your schools among Realtors. Hold a seminar for brokers and agents at one of your schools, during which the superintendent talks to Realtors about their importance to the district and shows them what they're selling to potential residents. Send magnets to real estate offices listing your PR staff's phone number as the "District Realty Hot Line."

About the Author

Kris Houser is assistant director of school/community relations for [Illinois] School District U-46, and a past president of the National School Public Relations Association's Illinois chapter.

  • Teacher Store
  • The Teacher Store  
    What Principals Need to Know About Teaching and Learning Writing

    What Principals Need to Know About Teaching and Learning Writing

    by Ruth Culham

    Discover practical strategies for supporting and assessing writing instruction in all content areas while equipping teachers with instructional practices that emphasize this critical skill, which students need to adapt to the demands of the CCSS and thrive in the 21st century. This guide offers the pedagogical expertise every administrator needs to serve as an effective leader.

    Benefits:
    • Assess the teaching and learning of writing in your school or district.
    • Acquire best practices for step-by-step assessment to evaluate students and staff.
    • Align your current practices with the Common Core State Standards.
    • Understand the importance of writing for students' academic and lifelong success.
    • Explore the link between reading skills and students' writing skills.

    $18.71 You save: 25%
    Professional Book | Grades K-8
    Add To Cart
    Educators Only
    What Principals Need to Know About Teaching and Learning Writing
    Grades K-8 $18.71
    Add To Cart
Help | Privacy Policy
EMAIL THIS

* YOUR NAME

* YOUR EMAIL ADDRESS

* RECIPIENT'S EMAIL ADDRESS(ES)

(Separate multiple email addresses with commas)

Check this box to send yourself a copy of the email.

INCLUDE A PERSONAL MESSAGE (Optional)


Scholastic respects your privacy. We do not retain or distribute lists of email addresses.