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kid reporter andew liang with a red cross worker Kid Reporter Andrew Liang and Ruben Brown, Media Relations Specialist, American Red Cross Metro Atlanta Chapter. (Photo courtesy Andrew Liang)

Kroger, Red Cross Team Up

"Round Up" your grocery bill to help people in Haiti

By Andrew Liang | January 19 , 2010

When a massive 7.0 magnitude earthquake struck Haiti near its capital Port-au-Prince last week, volunteer organizations around the world swung into action.

As Haiti is only about 700 miles south of Miami, Florida, the American Red Cross was one of the first groups to gear up with fundraising efforts and aid distribution.

"First of all, the United States is one of the most prosperous and one of the wealthiest nations in the world," said Ruben Brown, the Metro Atlanta Red Cross Chapter Media Relations Specialist. "With that in mind, it's important for us as U.S. citizens to step up and help people who already were economically disadvantaged before the earthquake struck."

The quake destroyed the infrastructure in the country, many buildings and homes, and the livelihoods of thousands. Even the National Palace, the Haiti equivalent to the White House, was damaged.

haiti relief effort poster from kroger and red cross
A poster at a Kroger grocery store in Metro Atlanta gives details of the Round Up fundraising program for victims of the earthquake in Haiti. (Photo courtesy Andrew Liang)


The immediate goal of aid relief organizations is to get water, food, and medication to the earthquake survivors. A person may survive two weeks without food, but can only survive three days without water. Longer term, the goal is to reconstruct homes, hospitals, and schools.

Fund Raising

Throughout January, a special fundraising program called "Round Up" has been set up by Kroger grocery stores in conjunction with the Red Cross. Shoppers are being asked to round up their grocery bills to the next highest dollar amount. The difference is donated to the Red Cross. For example if you buy bill $27.33 worth of groceries, you can round the bill up to $28 or even $30. The difference between the two prices is donated.

"In my store, we raised $500 in just one day," said Trisha Wheeler, a Kroger Unit Manager in Metro Atlanta. "The first day of the Round Up program, we raised around $27,000 just in Atlanta. We're doing this program in Kroger stores all around the U.S."

For information on how to contribute to the American Red Cross to help the people of Haiti, log onto the organization's website.

CRISIS IN HAITI

Check out the Kid Reporters' special report Crisis in Haiti for more information on the country and how to help.

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