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Monday Night Keynote

Disney introduces latest projects at CES

By Aaron Broder | January 11 , 2007
Robert Iger, President and CEO of the Walt Disney Company, delivered the keynote at the Consumer Electronics Show on January 8, 2007. (Photo: Aaron Broder)<br />
Robert Iger, President and CEO of the Walt Disney Company, delivered the keynote at the Consumer Electronics Show on January 8, 2007. (Photo: Aaron Broder)

“Monday Night Football? How about Monday Night Keynote?” said Greg Shapiro, President and CEO of the Consumer Electronics Association, during the introduction to Monday night’s keynote at the Consumer Electronics Show.

Disney took center stage as Robert Iger, the President and CEO of Walt Disney Company, showed off some of the company's latest projects—as well as sneak peeks of some of their upcoming movies.

It began with a video of various achievements Disney had accomplished during 2006. They released the number one movie of the year, Pirates of the Caribbean: Dead Man’s Chest. They also had the number-one sports network (ESPN), the number-one album (the High School Musical soundtrack), and the number-one animated movie (Cars).

A quick peek at upcoming movies titles followed the video, including High School Musical 2; a sequel to National Treasure; The Chronicles of Narnia 2: Prince Caspian; and Pirates of the Caribbean: At World’s End.

A new animated movie directed by Brad Bird, who also directed The Incredibles, was also promoted. Ratatouille (pronounced rat-a-too-ee) is about a rat living in a French restaurant who dreams of becoming a chef. The movie will hit theaters on June 29, 2007.

“You’re in the Caribbean, love”

Disney had a few more cards up their sleeve. Iger announced a new Multiplayer Online Game based on one of Disney’s most popular franchises—Pirates of the Caribbean. Beginning this spring, you will be able to design a pirate, “crew up, captain a ship, and battle on both land and sea.” One of the most exciting parts of this game is that Disney is going to let people play for free. You can learn more at the official website.

Iger had a special treat in store for attendees—a sneak peek at Pirates of the Caribbean: At World’s End. To help him introduce the trailer, he invited Pirates producer Jerry Bruckheimer to join him. Bruckheimer confirmed the rumor that music legend Keith Richards is going to appear in At World’s End.

“The first two movies were hors d’oeuvres to the third one,” said Bruckheimer.

The lights dimmed and the trailer began. The movie looks action-packed, with Will and Elizabeth fighting to be together and Captain Jack Sparrow being, well, Jack. The third movie in the Pirates trilogy will be coming to a theater near you May 25th.

Looking to the future, Iger described as a “map for all things Disney.” Disney launched a new design for the site, which includes a personal homepage (based on your favorite movies and characters). On the new site, you can watch movies, interact with friends, and play games—all at the same time.

“Since the day Mickey dared to speak in a ‘talkie,’ Disney has boldly taken its content to the cutting edge," said Iger, wrapping up the keynote. "Wherever the path of unfolding technologies and imaginative new platforms may lead, Disney will be there.”

The 2007 International Consumer Electronics Show runs from January 8 until January 11. Be sure to check in with Scholastic throughout the week for the latest news from the show floor.

About the Author

Aaron Broder is a member of the Scholastic Kids Press Corps.

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