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Book Fairs Insider - Spring 2010
Book Fairs Insider - Fall 2009
 In This Issue:

• Off-the-Wall Promotions Encourage Reading
• Read for the World Record Trial Runs
• Shopper's Guide Makes Finding Books a Cinch
• A Menu of Mouthwatering Books
• A Decade of Harry Potter
• Chairperson Extraordinaire: We Want to Hear From You!
Book Fairs Insider - Fall 2009

Off-the-Wall Book Fair Promotions Encourage Reading, Boost Sales

From Gott to Goth... Click here to see Kory's surprising transformation! With the help of some very off-the-wall – and on-top-of-the roof – faculty challenges, McCain Middle School in Payette, Idaho rallied students to read, while nearly doubling its previous Book Fair sales record last spring.

McCain's 375 students were advised that if Book Fair sales hit the $2,000 mark, faculty members would perform a series of wacky stunts, including Principal Sandy Holloway who vowed to sit on the school roof for a day. Librarian and Book Fair chairperson Kory Gott and her student marketing team dreamed up the promotion, which also included a pledge by Gott to "go completely Goth" for the day by dressing in black from head to toe.

And that was only the beginning. Keep reading to learn about other creative stunts McCain faculty members performed to help promote the Book Fair, and watch a video about what other educators across the country are doing to encourage reading!

Read for the World Record Trial Runs

Read for the World Record
The old adage "practice makes perfect" is especially true when it comes to reading and setting records. To help your students get ready to set a record for reading again this summer, Scholastic Book Fairs is hosting summer reading Trial Runs leading up to the official kick-off on
May 1, 2010.

From now through the end of April, kids can log and track their reading minutes on the Scholastic Book Fairs Read for the World Record Trial Run Web site.

Your students can practice and build their reading skills, while they get ready to enter the official Read for the World Record challenge in May. Last year kids around the world – some from as far away as China, Ethiopia, and Egypt – united to set a record by reading more than 35 million minutes. This year's goal is 50 million minutes. No problem!

The top-performing schools will be listed in the 2011 edition of the Scholastic Book of World Records.

Shopper's Guide to the Fair Makes Finding Books a Cinch

Shoppers Guide When customers need help locating books for young readers, the Scholastic Book Fairs Shopper's Guide makes it easy to find just the right books.

The tear-away reference sheets let adult shoppers know where books are located on the Fair cases – sorted by category for middle schools or by age for elementary schools. The reference sheets also include handy book recommendations and reading tips from our Book Selection Committee.

You'll find your Shopper's Guide in your Setup Kit. Simply place it on the Y1 case for elementary schools or P1 case for middle schools. Or you can place it near your Classroom Wish List display – another high traffic area where it can be easily seen.

TIP: Ask your Crew or other volunteers to distribute the Shopper's Guide reference sheets to customers as they enter the Book Fair.

Featured Books Coming to Your Spring Fair

Featured Video Interview Scholastic Book Fairs is serving up a smorgasbord of great books this spring. From ghost stories and animal adventures to action-packed series and award-winning graphic novels, we've got plenty of reading fare to keep students coming back for seconds and thirds and even fourths at your spring Book Fair!

Wolves of the Beyond: Lone Wolf by Kathryn Lasky
Abandoned and alone, a deformed young wolf finds the courage and strength to survive. And now, the survival of the pack depends on him. The first book in an amazing new series from the author of Guardians of Ga'Hoole!

Meet the author in this exclusive video interview.

There's Real Magic in This World

The Real Magic of Harry Potter It's been more than ten years since readers were first introduced to the magic of Harry Potter. Since then, the novels have sold more than 400 million copies in over 200 countries and have been translated into 68 languages, including Braille!

In this day and age when everyone seems hooked on technology, Harry Potter has proven that we'll indeed disconnect from our screens and reconnect with a great book. That's the Real Magic of Harry Potter.

Next month, Scholastic will unveil an exciting new Web site and the chance to win one of four amazing trips to Universal Orlando Resort's The Wizarding World of Harry Potter in Orlando, Florida (sweepstakes open to children ages 7-14). To learn more, log onto beginning March 1, 2010.

Dear Chairperson Extraordinaire, We Want to Hear From You!

We are currently developing ideas for our fall 2010 Book Fair theme, Here's to Our Heroes, Reading Saves the Day!, and we'd love to hear your ideas.

Heroes come in all types and can be found in and out of books. Whether your hero is real or imaginary, from the past, present, or future, fall 2010 Scholastic Book Fairs will bring school communities and families together to celebrate heroes from the ordinary to the extraordinary.

So, let us know what comes to mind when you think of a heroes theme. Email your ideas for decorating, activities, events, One for Books®, What Would You Do for Reading?®, Grand Events, and more!


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