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> Scholastic Kids Trend Report

The ‘Summer Slide’—the loss of reading achievement while kids are out of school-- happens all too often during the summer. Parents can easily balance fun and learning with classic books and indoor activities. The following are some trends that help parents make summer days, rainy or sunny, just as memorable as they remember from their childhood:
Great Books:
- Goosebumps®
R.L. Stine’s classic series puts a little mystery into summer days for kids reading enjoyment. (Ages 9–12; All prices)
- Care Bears
These cuddly bears are more popular than ever and they will bring hours of enjoyment to young readers this summer. (Ages 0-8; All prices)
- Clifford The Big Red Dog®
40 years later, and with more than 115 million books in print and 160 book titles, everyone’s favorite canine is more popular than ever. (Ages 2–5; All prices)
- The Magic School Bus®
The series featuring Miss Frizzle and the gang taking an adventure on a magic school bus ride still continues to delight kids! (Ages 7–10; All prices)
- Noodle
What goes around comes around—The classic 1937 book makes its way to a whole new group of readers. (Ages 4–8; $15.99)
- Graphix’s The Baby-Sitters Club®: Kristy’s Great Idea
The popular Ann M. Martin series is brought to a new generation as a graphic novel. (Ages 9–12; $16.99/$8.99)
- Star Wars
Let the reading force be with your kids this summer with great books from this epic saga. (Ages 7–12; $5.99-$12.95)
Games and Toys:
- Classic Bingo
Let this Bingo set, made of quality wood and metal, take you back to the traditional family game night. Great for developing social skills and number recognition. (Ages 5+; $34.99)
- Jumbo Tinker Toy Building Set
A favorite since 1914, this durable wood and plastic construction toy comes in a classic tin and provides open-ended play with endless possibilities. (Ages 3+; $35.99)
- Huggy Sport: Backpack of Balls/ Huggy Sport: Horseshoe Set
Brings America’s favorite games inside to teach hand-eye coordination and gives kids hours of fun. (Ages 2-5; $12.95) / (Ages 2–8; $24.95)
- Folding Wood Barn and Seven Wooden Farm Animals
Summer days down on the farm come to life with classic wood construction, two sliding barn doors, three stalls with swinging stable doors, a spacious hayloft, and wooden animals. (Ages 3+; $54.99)
- Evel Knievel Super Stunt Set
Evel Knievel poseable action figure with removable helmet, motorcycle, and accessories provide high-flying retro fun with wheelies, jumps, and flips that Evel Knievel made famous over 30 years ago! (Ages 5+; $49.99)
- 7 in 1 Foam Game Center
Family room fun this summer with all-in-one classics: Twelve foam blocks fit together for bowling, hopscotch, tic-tac-toe, checkers, bulls-eye toss, horseshoes, or ring toss. (Ages 6+; $59.99)
“Active”-ities:
- Old Fashioned Ice Cream Maker
Kids can experience the bygone days of summer with this old fashioned, hand crank ice cream maker that whips up homemade all-natural ice cream and frozen yogurt in the flavors you remember. (Ages 5+; $129.99)
- Clothespin Cuties
A classic household object gets a makeover becoming anyone from an adorable mermaid to a ballerina thanks to some yarn, sequins and glue. (Ages 4+; $9.95)
- Colorburst Photo Album*
It’s not always about digital. This summer preserve your summer memories the old-fashioned way by decorating this bright blue, shiny vinyl photo album with amazing Colorburst markers. (Ages 7+; $19.95)
- Paper Fashions
The best of basics—paper, scissors glue and a little imagination—help kids craft their own couture paper clothing, greeting cards, gift bags, locker magnets and more. (Ages 8+; $19.95)
* This product will be available June 2, 2006. |