Scholastic Media

Creating Global Brands

Scholastic Media (SM) is a leading media and consumer products business that creates and distributes high quality media and engaging products for children. A proven leader in the children's entertainment industry, SM ranks as one of the foremost producers of quality, family-oriented content for a multitude of platforms, including television, feature films, DVDs, video games and web sites, and is an award-winning licensor and marketer of children's properties worldwide.

SM manages and grows Scholastic's global brands through an integrated strategy including all forms of media and consumer products. In September 2006, Scholastic teamed up with several leading distribution and content providers in children's television to launch qubo, a multi-platform bilingual television network for children that promotes literacy and positive values.

SM is comprised of four main groups: Scholastic Productions, Scholastic Marketing & Consumer Products, Scholastic Audio Group and SE Distribution, and also includes two production studios — Soup2Nuts, a cutting edge animation studio, and Weston Woods® Studio — as well as the Company's highly successful Interactive Products Group consisting of interactive product development and Click! Interactive Learning Club.

Scholastic Productions

SM 's television productions include Clifford The Big Red Dog®, which premiered to wide acclaim on PBS KIDS™ in September 2000 and has consistently ranked as the top-rated show on PBS KIDS™ as well as the #1 children's series for ages 2–5 on network television. Accolades include 15 Daytime Emmy nominations, the 2001 Humanitas Prize, and several Parents' Choice Awards, among many others. The Emmy award-winning, animated spin-off series, Clifford's Puppy Days, which chronicles Clifford’s “puppyhood” before he became the biggest dog that ever was, premiered to rave reviews on PBS KIDS in September 2003.

SM's series I SPY™, based on the best-selling and fascinating book series, debuted on HBO Family in 2002 and was honored with a Daytime Emmy Award for "Individual Achievement in Animation" as well as a Parents' Choice Award.

Maya & Miguel launched in October 2004 and quickly became the #1 new show on the new PBS KIDS GO! after-school programming block for children ages five to nine. Based on an original concept by SM president Deborah Forte, Maya & Miguel™ is part of a broad-based, multimedia Scholastic initiative designed to entertain while presenting culture and language learning as fun, relevant and rewarding for all children, with a special emphasis on the Latino population.

The critically acclaimed animated series WordGirl, which chronicles the adventures of Becky Botsford, fifth grader turned super hero who uses vocabulary to defeat quirky villains, premiered as a half-hour show on PBS KIDS GO! in September 2007.

Other highly successful television programming produced by SM includes the Emmy and Annenberg award-winning series The Magic School Bus®, starring Lily Tomlin and airing on TLC and Discovery Kids, the award-winning Dear America® and The Royal Diaries™ series, the award-winning, top-rated kids adventure series, Animorphs®, the groundbreaking kids phenomenon, Goosebumps®, and The Baby-sitters Club®. These and other SM programs, based on well-established Scholastic brands, are viewed by millions of households worldwide in many local languages.

In the feature film domain, SM recently produced The Golden Compass Philip Pullman's trilogy, His Dark Materials, for the big screen with New Line Cinema. SM has produced the critically acclaimed movies The Baby-sitters Club, The Indian in the Cupboard, Tuck Everlasting, The Mighty, and Clifford's Really Big Movie.

SM 's acclaimed, award-winning productions are also available on home video and DVD.

Scholastic Marketing & Consumer Products

A creative, full-service, marketing, licensing and promotional organization, Scholastic Consumer Products develops strategic and innovative programs that maximize global awareness of the Scholastic brand and the Company's core properties. Additionally, SM serves as the exclusive licensing, merchandising and promotional representatives for such innovative franchises as Toots, Kim Parker Kids and Home Movies. SM has also extended the esteemed Scholastic trademark to select partners in appropriate categories such as the highly successful Scholastic Video Collection, as well as a novel line of school supplies distributed by Mead.

SE Distribution Inc.

SE Distribution

SE Distribution Inc. serves as SM's internal specialty product manufacturer and distributor. Under the Sidekicks™ and Sidekicks™ BABY labels, the division creates and distributes unique, high quality children's merchandise, including plush toys and puzzles based on Scholastic franchises.


A cutting edge digital animation studio founded in 1994, Soup2Nuts offers full in-house production services, from creating original series, writing, recording and music composing to character design, animation, and post-production.  The studio quickly established a reputation for successful and award-winning animated comedy with its first hit, Dr. Katz: Professional Therapist, which aired on Comedy Central. Since Dr. Katz, Soup2Nuts has created the cult favorite Home Movies™ for Cartoon Network’s Adult Swim, Squigglevision® for ABC, Dick and Paula for FX, Time Warp Trio for Discovery Kids,O'Grady for The N and Hey Monie for BET and Oxygen. Soup2Nuts is also producing the new animated series, WordGirl, airing on PBS KIDS GO!.

Weston Woods Studios

Weston Woods® Studios is an industry leader of DVD and audio adaptations of picture books. Classic children's literature is brought to life, for the school and library market, as a supplemental educational resource. A collection of Weston Woods best-loved stories on DVD is now available as Scholastic Storybook Treasures. Generations of children can now enjoy at home such cherished films as Where the Wild Things Are and Make Way for Ducklings, along with new classics like Click, Clack, Moo: Cows That Type and Diary of a Worm.

Interactive Products Group

Products Group

The Interactive Products Group publishes and distributes children’s interactive learning products that promote learning through play. Most known for producing award-winning and best-selling CD-ROMs, the Group also develops such content as digital downloads, interactive DVDs, video games and electronic learning toys. Through Downloads2Go™, the Group produced the first web site offering full-version downloads of the most popular CD-ROM games for kids. In Fall 2007, the Group released two titles, I SPY Fun House and Scholastic Animal Genius, on the popular Nintendo DS handheld as well as Get Puzzled! for the Leapsterģ Learning Game System. The Groupís products are sold at retail outlets nationwide as well as through Scholasticís Book Clubs, Book Fairs, and Click! Interactive Learning Club..

Click! Interactive Learning Club


Click! Interactive Learning Club for grades PreK-8 offers students and teachers the best multimedia products including CD-ROMs, DVDs, console titles and more. Titles from top quality publishers are sold at special club prices. Catalogs, available through teachers and schools, include a wide range of titles that build age-appropriate skills.

Scholastic Audio

Driven by our mission to instill a lifelong love of reading and learning, Scholastic is proud to offer audio based on the most anticipated, bestselling, or award-winning titles. Scholastic Audio offers read alongs for children ages 3-8 as well as unabridged audiobooks for middle grade/young adult audiences ages 9-16.