In schools, Scholastic provides partners with integrated communications and education campaigns that reach educators, students, and families. Scholastic InSchool develops and distributes curriculum connected, free educational programs, including behavioral change, pro-social, cause marketing, brand awareness, and consumer loyalty programs, with support from corporations, organizations, and government agencies. From initiatives like the recent 2010 Census In Schools: It's About Us education initiative to health and civic responsibility programs, Scholastic InSchool and our partners provide valuable, free materials for schools, educators, students and families throughout the U.S.