Online, eScholastic unites the Company for all customers.

Scholastic.com is the preeminent online resource that supports reading and learning. It provides teachers, parents, school administrators, librarians and kids with what they need to succeed academically and in the classroom. In addition to providing compelling, useful and relevant content for all of these audiences, Scholastic.com curates and distributes books, teacher supplies and other educational materials through its Club Ordering Online business (COOL), The Teacher Store Online, and The Scholastic Store Online. Delivering more that a billion page views every year, Scholastic.com is comprised of three distinct destinations.

The Teacher site is an essential professional and classroom resource, providing comprehensive help and tips for teaching, rich multimedia learning support, and best-of-class tools like the Book Wizard, Printables, Daily Starters and in-depth information on Scholastic's wide array of instructional programs and services. While teachers are sure to find what they need, the site is also invaluable to librarians and administrators, providing them with information and ideas that meet their specific needs throughout the school year and for every child.

The value of the site extends to home, too, as kids and parents turn to Scholastic Parents and The Stacks on Scholastic.com. For Parents, the site offers expert advice on the school years, homework help, activities, strategies and tips for extending and making reading and learning fun at home. The Stacks, an online destination for kids ages 8–12, connects kids with bestselling books, games, kid-to-kid news and a community that gets kids excited about books and learning. With hundreds of books and characters to choose from, kids can play games featuring their favorite characters, create avatars to reflect their personalities, get inside information on their favorite authors and stories and discover new books and series via our kid-friendly blog, Ink Splot 26.

As a pioneer in building online learning communities for teachers and schools, today, Scholastic.com has evolved into a thriving hub for content and commerce that meets the needs of teachers, parents, and kids. In 2010, Scholastic ranked as the third-largest Internet bookseller in the world and one of the top 50 e-commerce sites.

Says eScholastic Senior Vice President Nelson Hitchcock, "Our goal is to create a synthesized user experience for all of our customers that brings together essential content and resources, books, products and insights that support reading and learning. Our online efforts are also driving communication, collaboration, and innovation throughout the Company. In a rapidly changing digital landscape, we will continuously improve the user experience for our core customers while meeting the demands, and supporting the mission, of all of our businesses aimed squarely at supporting kids’ academic success."

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